Retail & E-Commerce Marketing Manager

Responsibilities

• Own the marketing communications strategy for the Innersense owned website, our most important direct-to-consumer channel: ensure the homepage, product pages, about sections, and all supporting pages carry the right messaging, hierarchy of information, and on-brand visual assets.
• Lead the brand refresh of the website including product detail pages, homepage, and supporting pages, ensuring the brand story, core pillars, and product portfolio are communicated with clarity and conviction.
• Partner with Digital, who own site UX/UI, features, and the platform, to optimize site performance: conversion, merchandising, and promotional strategy.
• Shape email and SMS campaign strategy and messaging for the DTC channel, partnering with Digital’s channel owners on execution to drive engagement and conversion across the consumer lifecycle.
• Manage promotional programming and seasonal campaigns for the DTC channel.
• Serve as the marketing lead for key retail accounts including Ulta, Credo Beauty, Detox Market, Beauty Heroes, and a broad network of independent retailers domestically and internationally.
• Develop and execute retailer-specific marketing campaigns, brand collaborations, and merchandise-driven initiatives tailored to each account's audience and platform.
• Partner with the Retail Sales team to build tiered marketing programs that support account priorities, drive sell-through, and grow brand visibility in-store and online.
• Own and manage B2B retailer communications including trade newsletters, new product launch toolkits, and retailer-facing sell-in materials.
• Support the marketing needs of international retail expansion, including Ulta Mexico and Middle East accounts, adapting domestic programs for new markets.

Requirements

• This is a regular, full-time, salaried, in-office position located at our headquarters in Walnut Creek, California.

Preferred

• Experience supporting international retail expansion or localization of marketing programs.
• Familiarity with Shopify, Klaviyo, or similar DTC and email platforms.
• Background working with retailer marketing portals (Ulta Connect, Credo brand portals, etc.).

Benefits

• Innersense Organic Beauty offers a generous benefits package that includes: Competitive Compensation, Medical, Dental, Vision, Parental Leave, Flexible Spending Accounts, 401k program with match, Paid Time Off (including holidays and Volunteer Days), and Life Insurance for all eligible employees.