Responsibilities

• Lead in-store merchandising, POS, and promotional execution to ensure consistent brand presentation—across both company-owned and third-party CPG brands.
• Plan and manage local in-store and off-site events that drive engagement and awareness.
• Elevate the shopper experience through compelling, compliant activations and storytelling.
• Partner with Sales, Marketing, and Compliance teams to achieve regional retail goals.
• Serve as a brand ambassador and uphold brand standards in all activations.
• Coordinate pop-ups, demos, and manage activation calendars across markets.
• Oversee third-party brand promotions and ensure seamless field execution.
• Adapt national and regional marketing plans to meet local regulations.
• Distribute promotional materials and handle incoming retail or field requests.
• Support regional product launches through creative promotional planning and flawless execution.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA or advanced degree preferred).
• 4–6 years of experience in field marketing, retail activation, or shopper marketing.
• Proven track record of successful in-store execution and event activation .
• Experience in (or passion for) highly regulated industries such as cannabis, alcohol, tobacco, or pharma.
• Experience partnering with creative, event, or shopper activation agencies.
• Strong organizational, communication, and calendar management skills.
• Creative, innovative mindset with the ability to thrive in a fast-paced, ever-changing environment.
• Willingness to travel up to 25% within assigned regions.

Benefits

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts