Restaurant Marketing Manager

Columbus, OH (On-site)

$80K/yr – $90K/yrMid Level3+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-restaurant marketing in Columbus, driving local awareness, visitation, and revenue through integrated PR, social, CRM, and partnerships, with cross-functional alignment to chefs and ops.

  • Own cross-channel marketing programs that promote Makeready restaurants in Columbus, including events, seasonal menus, and partnerships.
  • Build CRM and email campaigns to boost visits and repeat business while aligning with GM, Exec Chef, and Ops leadership.
  • Develop and execute PR, social, and influencer programs to raise brand awareness and foot traffic.

Job Description

Responsibilities
  • Develop and execute strategic ongoing marketing initiatives and programs to target locals, tourists and private dining businesses to promote Chouette, Hanks and Little West Tavern as must-go restaurants in Columbus.
  • Responsible for developing and implementing marketing strategies and deployment of strategies and tactics across social media, digital and creative design functions.
  • Create, manage, and implement all-encompassing PR and marketing plans and programs, both short and long term, to increase revenue, generate foot traffic and build awareness.
  • Plan and implement promotional campaigns to build awareness and drive visitation.
  • Build CRM and email database campaigns to increase visitation and ensure repeat business.
  • Work closely with the restaurant team to ensure alignment of programming and sales goals.
  • Work closely with restaurant teams to promote events, seasonal menus, and unique offerings.
  • Ensure consistent brand messaging across all channels and materials.
  • Create marketing partnerships and promotions with suppliers, company business units, and complementary brands that drive revenue and access new audiences.
  • Develop and manage email marketing campaigns, including content creation, audience segmentation, and performance tracking.
Requirements
  • Previous restaurant marketing experience of 3-5 years
  • Experience working with chefs, GM’s, BOH and FOH team members
  • Undergraduate degree in marketing, communications, business, or related field preferred
  • Basic understanding of Adobe Creative Suite
  • Strong social media background in both planning/posting/strategy
  • Basic to intermediate excel knowledge
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Working knowledge of Canva, InDesign, Photoshop
Benefits
  • As part of the Makeready collection, we proudly offer a variety of thoughtful benefits and perks for eligible team members, including accommodating PTO/PTO exchange, medical/dental/vision benefits, maternity/paternity leave, pet insurance, company-matched dependent care & 401k, student loan repayment program, and a wide range of additional ancillary benefits. The health, happiness, and well-being of our team is our top priority.
Makeready LLC logo

Makeready LLC

Makeready is a place maker, a company specializing in branding, design, & operations of hotels, restaurants, retail, & other experiential platforms.At its core, hospitality is about sharing. It is the act of opening one’s doors, asking others to come in, and showing them kindness and respect. We believe that our preparation gives us the opportunity to make a difference in a guest’s stay.Through careful preparation we lay the groundwork for a guest’s experience, and in dedication to thoughtful execution we strive to bring it home. We are committed to creating unique experiences where all feel welcome, cared for, and ultimately valued. Because in this we have the greatest opportunity to have a positive impact on the world around us—starting with the person in front of us.

Founded in 2015
Dallas, Texas, USA

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Recent News