Restaurant Brand Development Specialist (Fluent in Mandarin ) at ZHELI SHANGHAI INC | New York, USA | $80K/yr – $90K/yr

Restaurant Brand Development Specialist (Fluent in Mandarin )

New York, USA (Hybrid)

$80K/yr – $90K/yrMid Level2+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own brand design and menu presentation while driving promotional campaigns and delivery-platform performance to balance brand positioning with profitability.

Brand & Menu Design: refine visual system, packaging, and menu assets to align with brand identity and guest experience.
Channel Activation: plan and execute online/offline promos and manage delivery-platform campaigns for conversions.
Market & Feedback Loop: track trials, pricing research, and market data to optimize offerings and pricing strategy.

Job Description

Own brand design and menu presentation while driving promotional campaigns and delivery-platform performance to balance brand positioning with profitability.

Brand & Menu Design: refine visual system, packaging, and menu assets to align with brand identity and guest experience.
Channel Activation: plan and execute online/offline promos and manage delivery-platform campaigns for conversions.
Market & Feedback Loop: track trials, pricing research, and market data to optimize offerings and pricing strategy.