Restaurant Brand Development Specialist (Fluent in Mandarin ) at ZHELI SHANGHAI INC | New York, USA | $80K/yr – $90K/yr

Restaurant Brand Development Specialist (Fluent in Mandarin )

New York, USA (Hybrid)

$80K/yr – $90K/yrMid Level2+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the restaurant brand visuals and in-menu experience, aligned with brand identity, while driving promotions, event publicity, and delivery-channel marketing.

Brand visual system ownership: logos, VI, menu design, and marketing materials.
Promotions and content: online/offline promotions, event publicity, and social media collaboration for campaigns.
Menu and platform optimization: pricing research, market feedback loops, and delivery-campaign optimization.

Job Description

Own the restaurant brand visuals and in-menu experience, aligning design, packaging, and online/offline promotions with brand identity while steering menu pricing and platform delivery campaigns.

Brand & creative: Brand visual system ownership including logo, VI, menu design, and marketing materials.
Promotions & partnerships: Plan and execute online/offline promotions, collaborate with social media on events and content, and optimize delivery platform campaigns.
Menu optimization & performance: Track product trials, collect feedback, aid menu pricing research, and adjust based on market trends and sales data.