Restaurant Brand Development Specialist (Fluent in Mandarin ) at ZHELI SHANGHAI INC | New York, USA | $80K/yr – $90K/yr

Restaurant Brand Development Specialist (Fluent in Mandarin )

New York, USA (Hybrid)

$80K/yr – $90K/yrMid Level2+ years expFull time

Posted 3 months ago

Job Summary

Own the restaurant brand visuals and in-menu experience, aligned with brand identity, while driving promotions, event publicity, and delivery-channel marketing.

Brand visual system ownership: logos, VI, menu design, and marketing materials.
Promotions and content: online/offline promotions, event publicity, and social media collaboration for campaigns.
Menu and platform optimization: pricing research, market feedback loops, and delivery-campaign optimization.

Job Description

Own the restaurant brand visuals and in-menu experience, aligning design, packaging, and online/offline promotions with brand identity while steering menu pricing and platform delivery campaigns.

Brand & creative: Brand visual system ownership including logo, VI, menu design, and marketing materials.
Promotions & partnerships: Plan and execute online/offline promotions, collaborate with social media on events and content, and optimize delivery platform campaigns.
Menu optimization & performance: Track product trials, collect feedback, aid menu pricing research, and adjust based on market trends and sales data.

Salaries

Posted range

$80K/yr – $90K/yr

Taken straight from the job posting.

Brand Marketing median pay in the United States

$116K/yr

Most earn $85K to $165K. Based on 3,085 salaries, including bonus and equity.

See all Brand Marketing salaries See more Brand Marketing jobs

See all ZHELI SHANGHAI INC salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.