Responsibilities

• Lead the strategy, execution, optimization, and roadmap for the Lumen national brand campaign in partnership with the Director of Brand Strategy, keeping milestones, cross-functional inputs, budget, and outcomes aligned.
• Translate the brand platform into an integrated, multi-market campaign plan across paid, owned, and earned channels, ensuring all work ladders back to a coherent brand narrative.
• Develop and maintain the enterprise brand messaging framework as the single source of truth, adapting messaging by audience, market, channel, and funnel stage while safeguarding one brand voice.
• Partner with External and Internal Communications, Product Marketing, Creative, Events, DX, and Sponsorships teams to cascade campaign messaging and equip partners to use the framework.
• Manage the day-to-day brand creative agency relationship in partnership with the internal creative team, from briefing and concept development through testing, production, scope, budget, and performance accountability.
• Partner with the Brand Measurement lead to translate campaign performance and brand-health results into clear leadership recommendations, with a practical point of view on what to continue, change, or test next.
• Present strategy, recommendations, progress, and results to senior stakeholders clearly and confidently.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field — or equivalent professional experience.
• 10+ years of experience in brand and integrated marketing, brand strategy, or advertising, including national campaigns.
• Demonstrated ownership of messaging frameworks, brand narratives, or campaign message architecture across multiple audiences and channels.
• Proven experience managing external creative and media agencies, including budget responsibility.
• Experience with campaign measurement, brand tracking, and testing

Preferred

• Experience partnering with external communications, internal communications, events, and product/demand campaigns.
• B2B, technology, or telecommunications brand experience — familiarity with cloud, networking, or AI categories is a strong plus.
• Comfort operating in a fast-moving, evolving brand environment where the platform and messaging are still being shaped.

Benefits

• Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.