Research Client Group Lead, Brand Tracking

USA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-study brand tracking programs with senior client guidance, turning data quality and methodological rigor into actionable insights across markets.

  • Lead tracker design and evolution, ensuring consistency and timely delivery across 5+ studies.
  • Advise clients on data quality, trend interpretation, and methodological tradeoffs.
  • Apply AI-enabled tooling to improve efficiency while safeguarding rigor.

Job Description

Responsibilities

  • Serve as the primary owner and strategic lead for multiple brand tracking programs and other research projects (typically 5+ studies/projects at a time), ensuring continuity, trend integrity, and high-quality delivery.
  • Act as a trusted senior advisor to clients, confidently leading brand tracking and other research project discussions, managing expectations, and addressing concerns around data quality, trendability, and methodology.
  • Own client-facing conversations on tracker design, evolution, and performance, including navigating sensitive discussions where changes are limited or not recommended.
  • Proactively identify and resolve client delivery issues, stepping in to guide teams when challenges arise and ensuring issues are addressed before impacting client satisfaction.
  • Provide hands-on guidance to project teams supporting brand trackers, setting them up for success through clear direction, quality standards, and best practices.
  • Mentor and support junior and mid-level researchers working on assigned trackers, offering coaching on both execution and strategic thinking (without formal people management responsibility).
  • Ensure brand tracking programs are delivered on time, on budget, and to quality standards, with close attention to consistency across waves and markets.
  • Partner with internal stakeholders (Research, Insights, Sales, and Operations) to support RFPs, proposals, and transitions of existing or newly won trackers.
  • Apply experience across multiple research solutions (beyond tracking) to bring a broader perspective and stronger strategic context to brand tracker insights.
  • Contribute to the ongoing improvement of Toluna’s brand tracking capabilities by sharing expertise, identifying risks early, and promoting best practices across the organization.

Requirements

  • 10+ years of market research experience with deep brand tracking expertise.
  • Proven experience leading complex, multi-market research programs.
  • Strong client-facing skills with the ability to influence senior stakeholders.
  • Experience mentoring or managing junior and mid-level researchers.
  • Excellent communication and storytelling skills.
  • Comfortable embracing and championing AI-driven innovation in market research, balancing new technologies with sound methodology and client needs.

Benefits

  • Comprehensive Benefits: Medical, dental, vision, company-paid short-term and long-term disability and AD&D insurance, life insurance, and a 401(k) with company match, flexible PTO, and a WFH model.
  • Join our global team. We welcome big thinking and reward great work.
Toluna logo

Toluna

3.7 Glassdoor

Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ markets, redefining the future of insights.

Founded in 2000
London, England, GBR
3.2K employees (122 in marketing)
67% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
59.2K
Traffic Source Mix
Search
43.5%
Direct
40.8%
Referral
9.7%
Social
4.4%
Paid
1.1%

Headcount Trend

Current headcount: ~3.2K

Marketing Team

Marketing Team Size
122 (4% of company)

Funding

Last Raise
Series Unknown, 5 years ago

Funding History

  • Oct 2020
    Series Unknown

Recent News