REMOTE: Senior Marketing Operations Lead (Lifecycle & Automation)

Utah County, UT (Remote)

$100K/yr – $120K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end marketing operations for enterprise-ready lifecycle programs, focusing on automation, data integrity, and cross-functional execution. Build scalable workflows, personalize at scale, and drive improvement in lead-to-revenue steps.

  • Lifecycle and automation ownership: lead management, routing, activation, and retention with MAP platforms.
  • Data and governance: Salesforce integration, data flow, dashboards, and KPI-focused reporting.
  • Cross-functional execution: collaborate with marketing, sales, product, and analytics to turn requirements into scalable automation.

Job Description

Responsibilities

  • Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
  • Build and optimize automated marketing campaigns across multiple channels
  • Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
  • Implement segmentation and personalization strategies to improve campaign performance
  • Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
  • Ensure proper Salesforce CRM integration and data flow
  • Maintain and optimize lead management, lead routing, and lifecycle models
  • Implement automation processes that improve marketing efficiency and scalability
  • Build and maintain marketing dashboards and reporting frameworks
  • Monitor campaign performance and key engagement metrics

Requirements

  • 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
  • Strong expertise with marketing automation platforms (HubSpot, or similar)
  • Experience working with Salesforce CRM and marketing system integrations
  • Experience building lead management and lifecycle marketing frameworks
  • Strong analytical skills and experience with marketing performance reporting
  • Ability to manage complex marketing programs in a fast-paced environment
  • Excellent communication and collaboration skills
  • Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship

Preferred

  • Experience supporting enterprise marketing teams or agency clients
  • Experience working in SaaS, technology, or subscription-based businesses
  • Familiarity with AI-driven marketing tools and personalization platforms
  • Experience designing scalable marketing automation frameworks

Benefits

  • Health Benefits
  • Paid Vacation
  • Paid Holidays
  • Paid Sick Time
  • Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem
Marrina Decisions logo

Marrina Decisions

WE ARE MARRINAOne of the most time-consuming yet highly-valuable aspects of the marketer’s role is Email Production. Our dedicated team of experienced email and landing page professionals, along with our well-tested development and QA processes, creates high impacting responsive email campaigns.As a leading Email Marketing Agency, let us help you achieve excellent results with quicker execution for those much needed Flawless Emails, empowering you to achieve your goals.OUR PROVEN PROCESSOver 54% of companies have six or more emails in production at one time, with 31% having less than half a week of work going into each one. With so many balls in the air at once, it’s crucial to have a tried and true process for getting emails planned, created, and launched on time.STRATEGY: FULLY EQUIPPING YOU FOR THE VOYAGEThoroughly defining your email marketing campaign strategy and goals helps guide the direction of your campaign and makes it easier to measure the success of your efforts. We bring expertise to the table to ask the right questions, collect all the requirements in an organized way, and proceed with skilled and efficient execution and campaign management.DEVELOPMENT: ASSURING QUALITY & SMOOTH SAILINGOur experts create custom, scalable, and responsive email and landing page templates for optimal performance. But all this work is wasted if there are mistakes, so our foolproof QA process is vital to illuminate any issues. Configuration details, campaign members, email tests, and schedule information are presented to you for final pre-launch approvals.LAUNCH: SETTING SAIL AND STAYING ON COURSEOnce approved, email launch monitoring ensures things went off as scheduled and anticipated, on time, and flawless. Post-launch email performance reporting and analysis of A/B testing, within a day after sending and updating after several days, highlights testing results, tweaks, successes, and ROI.

Founded in 2013
Santa Clara, California, USA
76 employees (28 in marketing)