Responsibilities

• Own marketing strategy — set the channel mix, campaign roadmap, and priorities that drive awareness and growth
• Direct campaign planning — decide what campaigns we run, when, and why; brief and coordinate the people who execute them
• Own messaging and positioning — define how we talk about the product across channels and keep it consistent
• Own the numbers — set targets, track performance, and make the call on what to double down on, fix, or cut
• Coordinate execution — work with coordinators, creators, and contractors (and the GTM team) to get the plan shipped on time
• Report to leadership — translate marketing activity into a clear story on results and what's next
• What You'll Do In Your First 30 Days: You've audited our current channels, campaigns, and messaging and delivered a clear read on what's working and what isn't
• What You'll Do Ongoing: - Own marketing strategy — set the channel mix, campaign roadmap, and priorities that drive awareness and growth
• - Direct campaign planning — decide what campaigns we run, when, and why; brief and coordinate the people who execute them
• - Own messaging and positioning — define how we talk about the product across channels and keep it consistent

Requirements

• 4-6+ years of marketing experience with a track record of owning strategy or campaigns end to end, not just executing tasks
• Can build a channel strategy and campaign roadmap from a business goal — and defend the trade-offs
• Strong on messaging and positioning — you can define a voice and keep it consistent across channels
• Data-driven — you set targets, read the metrics, and change course based on what they tell you
• Organized and self-directed — you can own outcomes and coordinate others without heavy oversight
• Strong async communicator — you document decisions and keep the team aligned

Preferred

• Startup or small-team experience where you owned marketing with limited resources.
• Hands-on comfort across channels (social, email, content, paid) so you can lead Credibly
• Experience coordinating freelancers, contractors, or a small team
• Comfortable in fast-moving, ambiguous environments