Responsibilities

• - Write our paid ad scripts. Deliver at least three new Meta video ad scripts every week, written alongside the founders. Some are filmed in-house; the rest go out to UGC creators. We want more creative in market, and we want it to be good.
• - Bring new concepts. Great scripts on tired angles still lose. You will constantly look for what is working in organic feeds, other people's ads, and adjacent markets, then bring us new concepts and formats for delivering our message, not just better scripts for the ones we already run.
• - Write organic and YouTube content. Create short-form scripts and posts for the founders' personal brands, plus long-form YouTube scripts and YouTube ads.
• - Write email. Produce nurture sequences, broadcasts, and campaign emails for our list.
• - Own student copy quality. Our students receive done-for-you ad copy from an AI copywriter we built and trained on scripts that have already produced results. You will review and fine-tune that copy before it reaches students, and keep improving the system so it needs less fine-tuning every month.
• - Coach students live. Once a week, you will lead a live copywriting call where students bring their copy and you coach them through making it better.

Requirements

• - Based in North America
• - A direct response writer who thinks in awareness levels, mechanisms, and offers
• - Experience writing spoken video ad scripts for cold paid traffic, with firsthand knowledge of how they performed
• - The ability to provide creative direction for video, including scene direction, on-screen text, props, formats, and cuts
• - Speed backed by a system: you are fast because you have built something that makes you fast
• - Strong, defensible opinions about what stops the scroll
• - Heavy content consumption and a sharp eye for why things work, including the ability to spot a format taking off on organic and translate it into an ad
• - The ability to explain your thinking live to agency owners who have never written a hook
• - Comfort using AI tools heavily as leverage while still producing genuinely strong original work
• - The ability to learn new markets quickly and recognize when copy sounds wrong across industries

Preferred

• - YouTube or short-form organic scripts to share
• - A concept you originated, along with the results it produced
• - Fully remote role for candidates based in North America
• - Clear compensation path: $5,500 USD/month to start, rising to $7,000 USD/month at full scope, with the targets written into your offer letter before you sign
• - Paid trial projects: every trial project is paid, and you never write for us for free
• - Direct work with the founders, both of whom have built and scaled agencies, one through to a sale
• - Built-in leverage: a library of proven scripts, recorded sales calls, and AI tools and autonomous agents integrated into our systems
• - Growth based on performance: no fixed waiting period to take on more of the founders' content, with a long-term path to owning our paid creative
• - Fast feedback loop: your work goes into market within days, with real results to show what's working