Responsibilities

• Own and steward the club’s brand narrative, voice, and positioning across all member and public-facing touchpoints.
• Ensure storytelling is cohesive across programming, events, digital channels, partnerships, PR, and on-property experiences.
• Develop campaigns and initiatives that reinforce the club as a vibrant destination for culture, connection, hospitality, and community.
• Protect and elevate the brand identity while evolving the club’s positioning in line with market trends and member expectations.
• Develop scalable brand and marketing frameworks that ensure consistency across markets while allowing for localized expression
• Support membership acquisition, retention, and engagement strategies through marketing, storytelling, and curated experiences.
• Own the full membership marketing funnel including awareness, lead generation, conversion, onboarding, engagement, renewal, referral and win-back strategies
• Partner with membership teams to optimize conversion rates and membership lifecycle performance.
• Cultivate relationships with local businesses, cultural institutions, nonprofits, and influential community leaders to deepen the club’s network and visibility.
• Identify partnership opportunities that drive awareness, event participation, and member value.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Hospitality, or related field.
• 8–10+ years of experience in marketing, brand strategy, PR, experiential marketing, or membership-driven businesses.
• Strong background in storytelling, events, partnerships, and community engagement.
• Experience in CRM strategy, lifecycle marketing, performance marketing, segmentation preferred.
• Exceptional communication, writing, and organizational skills.
• Ability to operate strategically while remaining highly hands-on and execution focused.
• Collaborative mindset with experience managing agencies, freelancers, and creative partners.
• Strong appreciation for hospitality, culture, design, and relationship-driven brands.
• Experience leading agencies and cross-functional teams with strong balance of strategic leadership and hands-on execution.

Preferred

• Experience within hospitality, membership, lifestyle, luxury, private clubs, or cultural brands preferred.