Responsibilities

• Serve as an ideation engine for Illinois retail marketing, generating activation concepts across paid media, loyalty, eCommerce, and in-store experience improvements
• Translate market-level insights (competitive, seasonal, behavioral) into actionable campaign briefs and activation plans
• Build and maintain an Illinois activation calendar that aligns cross-functional workstreams around a coherent market strategy
• Balance acquisition-focused initiatives with retention and lifecycle programming, ensuring the full customer base is addressed
• Lead implementation of Illinois campaigns in partnership with Paid Media, Loyalty, eCommerce, Retail Operations, and Local Marketing teams, owning the through-line from concept to execution
• Brief partner teams clearly, track deliverables, and resolve blockers to keep initiatives on schedule
• Coordinate in-store marketing execution — including signage and point-of-sale materials — in partnership with Retail Ops and the Commercial team
• Define success metrics for each initiative at the outset and hold accountability for tracking and reporting on them
• Monitor campaign and program performance on an ongoing basis across acquisition, retention, and engagement KPIs
• React quickly to performance signals, scaling what is working, pausing what is not, and proposing adjustments to partner teams with clear rationale

Requirements

• 4-6+ years of experience in retail marketing, growth marketing, or a closely related field, ideally with exposure to both acquisition and retention/loyalty
• Demonstrated ability to move from concept to execution: you can write a brief, align stakeholders, and see a campaign through to launch
• Comfort working across multiple marketing channels simultaneously (paid, organic, email/loyalty, in-person) and synthesizing them into a coherent market plan
• Strong analytical instincts — you monitor performance proactively and can translate data into clear recommendations
• Effective cross-functional communicator; able to align teams with different priorities and work styles around shared goals
• Self-starter who operates with a high degree of autonomy and thrives without a lot of top-down direction
• Willingness to travel regularly within Illinois; Chicago-area base preferred
• Cannabis industry experience is not required; comfort operating in a regulated, fast-moving environment is
• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry