Regional Media Strategist

Dallas, TX (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 19 hrs ago

Job Summary

Own and coordinate cross-channel media strategy and client-facing workstreams, including budget management, plan maintenance, vendor coordination, and ongoing professional development for the team.

  • Lead strategic plans and recommendations across all media channels
  • Oversee regional budgets, plan maintenance, and vendor invoice accuracy
  • Foster client relationships and develop associates

Job Description

Responsibilities

  • Collaborate on and support the development of strategic plans/presentations/recommendations across all media channels
  • Effectively work across departments within the agency and with external agency partners
  • Utilize media research and planning tools to support recommendations and analyses
  • Manage, update and reconcile Regional media budget and maintain market flowcharts
  • Issue and manage Linear TV and Radio buy specs and Digital media authorizations to local investment teams for local market media
  • Responsible for maintenance of plans in Media Ocean and other media software/tools
  • Manage and resolve vendor invoice discrepancies to ensure accurate client billing
  • Represent Canvas Worldwide professionally with clients and within the industry
  • Provide oversight and guidance to the Associate and contribute to their development and growth
  • Be proactive: Show an interest in constantly learning and growing

Requirements

  • Excellent written and verbal communication skills
  • Strong presentation skills and the ability to communicate to internal managers and clients
  • Proficient with media research tools including MediaOcean, Prisma and Scarborough
  • Strong computer skills (MS Office Suite) with advanced Excel / PowerPoint experience required
  • Attention to detail and the ability to prioritize workload
  • Strong organizational and analytical skills
  • Ability to manage various projects and deadlines simultaneously
  • Bachelor’s degree required
  • 1-2 years Media Strategy / Planning experience; Automotive category experience a plus
  • Understanding of and experience with key media planning / research tools: MediaOcean, Prisma and Scarborough

Benefits

  • generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
  • employee social and wellness events, a DEI Council, auto purchase rebate program and monthly wellness allowance.
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Canvas Worldwide

Named one of AdAge's 2024 Best Places to Work, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's, Dolby Laboratories, Zillow, and more.

Founded in 2016
Los Angeles, CA, US
593 employees (151 in marketing)

Traffic Signals

Monthly Visitors
4.2K
Traffic Source Mix
Search
30%
Direct
53.4%
Referral
6.5%
Social
8.7%
Paid
1.2%

Headcount Trend

Current headcount: ~581

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Regional Media Strategist

Canvas Worldwide · Dallas, TX · Hybrid