Responsibilities

• Market Research & User Insights: Develop a deep understanding of local schools, education resources, parent communities, and market trends. Continuously identify user needs and potential marketing opportunities.
• Parent Community Engagement: Join and actively engage with local parent WeChat groups, build authentic relationships with parents, participate in conversations, and turn community interactions into actionable user insights.
• Content Strategy & Creation: Develop and create content for platforms such as WeChat and Xiaohongshu based on real parent needs and local market insights. Continuously test and refine content directions.
• Local Marketing: Plan and execute local parent events, community partnerships, and education-related initiatives. Build relationships with local organizations and community resources.
• Project Ownership: Independently drive marketing projects from planning through execution and follow-up. Coordinate internal and external resources, manage execution details, and review project outcomes.

Requirements

• Experience in Marketing, Content, Community, Education, Social Media, or a related field
• Strong user sense and the ability to identify and understand users' needs and behaviors
• Excellent communication skills in both English and Chinese, with the ability to naturally build relationships with parents
• Strong research, information-gathering, learning, and problem-solving skills
• Highly proactive, detail-oriented, and execution-focused, with a strong sense of ownership and responsibility

Preferred

• Experience managing or participating in local parent communities in the U.S.
• Familiarity with WeChat, Xiaohongshu, Facebook, and other community or content platforms
• Experience in K–12 education, local marketing, offline events, or community partnerships

Benefits

• 401k and Health, Vision, and Dental Insurance
• H1B Sponsorship available for eligible candidates