Responsibilities

• Own and drive the field marketing strategy for the Northeast/Canada and Mid-Atlantic/Southeast regions, translating company and pipeline goals into a regional plan.
• Set regional objectives, target segments and accounts, and KPIs, and adjust the plan as market conditions, competitive dynamics, or sales priorities change.
• Bring a point of view on where and how to invest regional budget and time for the best return, rather than waiting for direction.
• Ensure regional plans stay tightly aligned with corporate marketing, product marketing, sales, and revenue goals.
• Plan and run integrated regional campaigns (field events, targeted account marketing programs, executive roundtables, third-party conferences, digital/local activations) that build and accelerate pipeline.
• Partner with sales leadership on targeted account marketing for strategic accounts in each region.
• Define and track the KPIs that matter for each region: MQLs, stage 3 pipeline created and/or accelerated, meetings booked, event- and partner-sourced opportunities, and campaign ROI, and report on them consistently.
• Use a mix of campaign data and qualitative feedback from the field to decide what to scale, adjust, or cut across both regions.
• Analyze results after every major campaign or event to capture what worked, what didn't, and why, and apply those lessons to the next program.
• Bring a data-driven point of view into regional planning conversations with sales and marketing leadership, and use metrics to justify budget and program decisions.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of field, regional, or demand generation marketing experience, ideally in B2B SaaS or enterprise technology; experience in the data, AI, or database/graph technology space is a plus.
• Proven track record in building and executing a regional marketing strategy from the ground up, not just running pre-built campaigns.
• Strong grasp of targeted account marketing, pipeline metrics, and marketing/sales alignment.
• Comfortable working in marketing analytics and reporting tools to track performance.
• Experience working with partner or channel teams and integrating partners/SIs into field programs is a plus.
• Willing to take ownership of stretch projects outside the core job description when the business needs it.
• A creative thinker who brings fresh campaign ideas and isn't afraid to try something new in-market.
• A genuine self-starter and can-do problem-solver who takes ownership without waiting to be told what's next.
• Excellent project management, budgeting, and analytical skills.

Preferred

• Experience in the data, AI, or database/graph technology space is a plus.
• Experience working with partner or channel teams and integrating partners/SIs into field programs is a plus.