Responsibilities

• Industry Market Management and Campaign Execution
• - Manage marketing for Focus Markets by building plans that drive business growth goals across multiple products and industries. Manage marketing relationships with independent providers, clients, and partners.
• - Translate relevant Specialty & Wellness consumer and provider market trends and buyer journeys into data-driven client/partner and industry marketing plans. Ability to build multi-touch, multi-channel campaigns using paid media, social, influencers, email, direct mail, training, and sales enablement.
• - Partner regularly with GMs and Sales to translate business strategy into marketing priorities and key strategies.
• - Manage and present marketing plans, business reviews, and marketing calendars to leadership, stakeholders, and partners.
• - Drive point-of-sale/in-location conversion through toolkits, signage, scripts, and training/enablement materials that make financial conversations easier for front-line teams.
• - Lead end-to-end execution of multi-channel B2B and B2B2C campaigns across markets to drive:
• - provider/location onboarding and engagement
• - consumer applications, approvals, and purchase volume growth
• - offers, pricing, and promotions to improve usage and retention

Requirements

• Bachelor’s degree or in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience.
• Minimum 4+ years of experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location).
• Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders.
• Demonstrated experience in B2B marketing; B2B2C experience strongly preferred.
• Willingness to travel up to 30%.
• Ability and flexibility to travel for business as required

Preferred

• Experience with multi-location, franchise, or enterprise partner models.
• Healthcare/wellness, specialty services, or financial products marketing experience is a plus.
• Experience with Salesforce CRM and Marketing Cloud (or comparable platforms).
• Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization.
• Strong project management and prioritization skills; thrives in ambiguity and fast-paced, matrixed organizations.
• Strong communicator and collaborator with the ability to influence without authority.
• Ability to interpret campaign and market analytics and pivot plans and tactics to drive further growth.
• Creative agency account management experience.