Responsibilities

• Own and drive the field marketing strategy for the Northeast/Canada and Mid-Atlantic/Southeast regions, translating company and pipeline goals into a regional plan.
• Set regional objectives, target segments and accounts, and KPIs, and adjust the plan as market conditions, competitive dynamics, or sales priorities change.
• Bring a point of view on where and how to invest regional budget and time for the best return, rather than waiting for direction.
• Ensure regional plans stay tightly aligned with corporate marketing, product marketing, sales, and revenue goals.
• Plan and run integrated regional campaigns (field events, targeted account marketing programs, executive roundtables, third-party conferences, digital/local activations) that build and accelerate pipeline.
• Partner with sales leadership on targeted account marketing for strategic accounts in each region.
• Define and track the KPIs that matter for each region: MQLs, stage 3 pipeline created and/or accelerated, meetings booked, event- and partner-sourced opportunities, and campaign ROI, and report on them consistently.
• Use a mix of campaign data and qualitative feedback from the field to decide what to scale, adjust, or cut across both regions.
• Analyze results after every major campaign or event to capture what worked, what didn't, and why, and apply those lessons to the next program.
• Bring a data-driven point of view into regional planning conversations with sales and marketing leadership, and use metrics to justify budget and program decisions.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of field, regional, or demand generation marketing experience, ideally in B2B SaaS or enterprise technology; experience in the data, AI, or database/graph technology space is a plus.
• Proven track record in building and executing a regional marketing strategy from the ground up, not just running pre-built campaigns.
• Strong grasp of targeted account marketing, pipeline metrics, and marketing/sales alignment.
• Comfortable working in marketing analytics and reporting tools to track performance and guide decisions.
• Experience working with partner or channel teams and integrating partners/SIs into field programs is a plus.
• Willing to take ownership of stretch projects outside the core job description when the business needs it.
• A creative thinker who brings fresh campaign ideas and isn't afraid to try something new in-market.
• A genuine self-starter and can-do problem-solver who takes ownership without waiting to be told what's next.
• Excellent project management, budgeting, and analytical skills.

Benefits

• In addition to the range below, US employees are eligible for a stock option grant and certain roles are eligible for an annual bonus. Employees in this position are also eligible to participate in the Company’s standard benefit programs, which currently include the following: medical, dental, and vision benefits, 401(k), paid time off, and certain leaves of absence.