Regional Marketing Specialist

San Jose, CA (Hybrid)

$25/hr – $35/hrMid LevelPart time

Posted 1 day ago

Job Summary

Own Think Academy US Online local market strategy by driving research, community operations, content planning and local partnerships while independently advancing marketing projects.

Identify user needs through market insights from schools, parents and resources
Plan and create content across WeChat and Xiaohongshu to engage parents
Coordinate local events and community collaborations to grow reach

Job Description

Responsibilities

市场研究与用户洞察：深入了解当地学校、教育资源、家长社区及市场动态，持续发现用户需求和 Marketing 机会。
家长社群运营：进入并运营当地家长微信群，与家长建立连接，参与讨论并沉淀用户洞察。
内容策划与创作：根据家长需求策划和产出微信、小红书等渠道内容，持续优化内容方向。
Local Marketing：策划和执行当地家长活动、社区合作及教育相关项目，拓展本地资源。
项目推进：独立推进 Marketing 项目，协调内外部资源，跟进执行细节并复盘项目结果。

Requirements

具备 Marketing、Content、Community、Education、Social Media 等相关经验
对用户需求有敏锐的观察力，具备较强的 User Sense
中英文沟通能力均优秀，能够自然地与家长建立关系
具备较强的信息搜集、学习和问题解决能力
主动性强，执行力强，做事细致，有较强的责任心

Preferred

有美国本地家长社群运营经验
熟悉微信群、小红书、Facebook 等社区及内容平台
有 K-12 教育、Local Marketing、线下活动或社区合作经验

Benefits

提供 401(k) 退休储蓄计划以及医疗、视力和牙科保险

Think Academy US

Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.

Founded in 2019

San Jose, California, USA

127 employees (14 in marketing)

www.thethinkacademy.com