Responsibilities

• Expand community base and develop referral relationships with senior-service organizations, case managers, discharge planners, hospitals, rehabs and nursing homes, adult day care centers, geriatric physicians, assisted living, and retirement communities.
• Understand local industry trends to represent and differentiate the company and its services in the market.
• Takes an active role in developing the marketing plan and budget with VP of Business Development by assessing community needs, outlining marketing strategy/objectives, identifying major competitors and identifying specific marketing action items with measurable goals.
• Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time (95%) allocated to external sales development.
• Effectively utilizes CMR Company tool to maintain accurate and up to date information on the CRM tools.
• Maintains a thorough knowledge of the center’s products, services, capabilities and physician relations.
• Takes active role in business meetings. Meets weekly with Administrator/department heads to discuss marketing opportunities, concerns and solutions. Meets regularly with nursing to discuss clinical service levels.
• Evaluates center physical environment through weekly rounds and discusses with Administrator.
• Maintains awareness of admitting and attending physician’s opinions and challenges.
• Maintains an active involvement in the community organizations and associations.