Own regional brand and community marketing for Tri-Cities market, leading activations, partnerships, campaigns, and measurement to grow membership and deepen community ties.

• Provide strategic and tactical support for regional marketing and community engagement programs, including brand marketing sponsorship activations, local partner program management, event coordination and implementing marketing campaigns and promotions to drive member growth and deepen relationships in the greater Tri-Cities, Washington market.
• Coordinate brand marketing events and sponsorships by leading all aspects of local activations including coordinating communication with local partners and key stakeholders, coordinating marketing materials and promotional items, managing staff support and serving as the liaison for STCU and Brand Marketing in the local community.
• Identify opportunities for brand awareness, membership growth, and community engagement while making recommendations for regional marketing support by partnering with local leadership and staff, including retail and business partners as well as Community Impact and Advocacy colleagues.
• Support the implementation of marketing campaigns and promotions in new and existing markets by leading regional marketing communications, providing training and education, and providing feedback on campaign performance and member experience.
• Serve as a key brand ambassador in the regional market representing our “Here for good” brand promise and core values, including serving on designated boards and committees.
• Develop and manage local media relationships to support community programs and strengthen brand awareness.
• Represent Brand Marketing on regional marketing initiatives and project teams, including new market entry and branch openings.
• Manage marketing deliverables in Asana for project management and ensure deliverables meet expected timelines.
• Provide training and financial education as needed in partnership with key stakeholders.
• Maintain effective communication with team members and key stakeholders.