Regional Marketing Specialist at Hawthorne Residential Partners | Huntsville, AL

Hawthorne Residential Partners

Regional Marketing Specialist

Huntsville, AL (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive local multifamily marketing for Hawthorne communities, coordinating brand-aligned campaigns, partnerships, and digital content to influence occupancy and conversions.

Own local marketing plans and partnerships for priority communities.
Must-have: 2+ years in marketing with real estate or hospitality experience.
Standout: Cross-functional collaboration across communities and digital channels.

Job Description

Responsibilities

Implement marketing plans tailored to the market, audience, and leasing goals for priority and new development communities
Align all efforts with the overarching brand strategy and positioning; adjust tactics based on performance, seasonality, and market trends
Identify and establish relationships with local businesses, influencers, and organizations to build strategic marketing and outreach plans
Plan and support resident events, campaigns, and community activations
Strengthen the brand’s presence as a connected and engaged community partner
Monitor and provide recommendations for lead generation channels
Analyze key reports to evaluate lead volume, quality, and trends
Ensure marketing efforts are aligned with each community’s occupancy goals, pricing strategy, and unit availability
Recommend and execute strategies to increase qualified traffic and conversions
Ensure all community marketing reflects the brand voice, tone, and visual identity of Hawthorne

Requirements

2+ years' experience in marketing or related fields
Experience in multifamily, real estate, or hospitality strongly preferred.
Experience in marketing, branding, or content creation
Strong written and visual communication skills
Strong self-management skills
Oversees timelines and proactively advances projects to ensure on-time completion
Ability to manage multiple priorities and travel regularly
Comfort working autonomously and cross-functionally
Creative thinker with an eye for detail and storytelling

Benefits

Enjoy Your Time Off: Start with 22 days of vacation, sick, and personal time
Make an Impact: Enjoy 16 hours of paid volunteer time annually.
10 paid holidays + 1 floating holiday of your choice
8 hours off to celebrate your birthday
Future Planning: Company 401(k) match to support your financial goals.
Financial Wellness Reimbursement: Resources to support your long-term financial health.
Referral Bonuses: Earn rewards for bringing great talent to the team.
Exclusive Discounts: Access to savings at over 1 million retailers and Hawthorne guest suite discounts.
Medical & Vision: Comprehensive plans designed for peace of mind.
Dental Insurance & Life Insurance: 100% company-paid coverage.

Hawthorne Residential Partners

4.2 Glassdoor

Hawthorne Residential Partners was founded by Ed Harrington, Shoff Allison, and Samantha Davenport. All have been friends and co-workers for years and share the same principles, desire, and entrepreneurial drive that have shaped the trio of services offered: property management, acquisitions, and development. Phil Payonk joined Hawthorne as Chief Investment Officer and Principal in 2010. The team of original owners has known Phil for many years and worked with Phil while he was in the lender servicing industry. Today, Hawthorne's portfolio consists of more than 64,000+ units across 275 communities. Hawthorne's rapid growth since the company's inception in early 2009 can be attributed to the strong network of friends and business associates developed over many years.Hawthorne's President, Samantha Davenport, states, "The passion and commitment to exceed our residents, employees, and clients expectations is exuded throughout our company." The company's motto is "Live The Difference." The "Live It" commitment is evident throughout the company's culture. "Live It" represents the company's commitment to superior customer service to our residents, teammates, and clients.

Founded in 2009

Greensboro, North Carolina, USA

964 employees (280 in marketing)

www.hrpliving.com

79% recommend to a friend

97% CEO approval