Regional Marketing Manager

Fulton, MD

$100K/yr – $110K/yrMid Level5+ years exp

Posted 6 months ago

Job Summary

Drive regional marketing operations across markets, coordinating analytics, localization, events, and partnerships to deliver qualified leads.

  • Own cross-market performance tracking and optimization with analytics to improve leads, conversions, and ROI.
  • Must-have: Experience leading multi-market campaigns with localization and vendor management.
  • Standout: Ability to coordinate cross-functional teams (digital, creative, PR, sales) and manage budgets.

Job Description

Responsibilities

  • Drive Market Performance: Track performance by source/vendor across assigned markets. Partner with Analytics to report KPIs (leads, conversion, ROI). Turn insights into optimizations that improve channel results
  • Localize Digital + Creative for Each Market: Partner with Digital/Creative to tailor campaigns and assets locally. Oversee localized digital creative and traffic-driving tactics. Keep messaging on-brand while adjusting for local audiences
  • Coordinate Events + Sales Alignment: Work with Events to plan and maximize expos/trade shows. Align with Sales to ensure programs drive high-quality leads.
  • Support PR + Community Presence: Partner with PR on local community initiatives. Help build relationships with local media and partners.
  • Manage Vendors + Partners: Coordinate vendors/partners to ensure strong execution. Monitor performance and drive Continuous improvement
  • Own Budget Tracking: Track market spends and maintains budget controls. Ensure investment stays efficient and ROI-focused
  • Support New Market Launches: Support marketing plans for new market openings. Coordinate cross-functional launch readiness and execution

Requirements

  • Bachelor’s degree in marketing, Business, or related field (MBA a plus)
  • 5+ years of marketing experience
  • 2+ years in a managerial or leadership role

Preferred

  • Experience preferred in home improvement, construction, or service-based industries
  • Strong understanding of local market dynamics and consumer behavior
  • Experience with performance marketing, analytics, and budget management
  • Advanced proficiency in PowerPoint, Excel, and Outlook
  • Strong cross-functional collaboration skills (digital, creative, PR, sales, vendors)
  • Excellent communication, organization, and project management skills
  • Experience with CRM and/or marketing automation tools

Benefits

  • Comprehensive benefits package, including medical, dental, vision, life insurance, and 401(k) retirement options
  • Paid time off
  • Growth opportunities within a rapidly expanding company
  • A collaborative, high-impact leadership culture where your contributions drive strategy and business outcomes.
Window Nation, LLC logo

Window Nation, LLC

At Window Nation, we know replacement windows. We’re third-generation window replacement experts who have been lucky to serve communities across the country for over fifteen years. We’re proud to be a family-owned business started by two brothers looking to help families improve their most important asset: their home. Since we opened our first showroom in 2006, our company has grown to include 22 showrooms across the country. We’re proud to be the third largest window replacement company in the United States – but we’re not stopping there. Our company continues to grow each year, and it’s all thanks to our team of dedicated, driven employees who make up The Nation.When you work at Window Nation, you’ll join a team of awesome professionals with hobbies ranging from screenwriting to rock climbing. We’re a Nation of foodies, music enthusiasts, talent scouts, costume makers, pilots, wine makers, community volunteers – oh, and we also sell and install windows and doors. No matter what you’re interested in, you’ll find your fit in The Nation. We don’t take your decision to start or further a career with us lightly – and we won’t let you down when you do.

Founded in 2006
Fulton, Maryland, USA
826 employees (162 in marketing)

Salaries

Posted range

$100K/yr – $110K/yr

Taken straight from the job posting.

See all Window Nation, LLC salaries
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Regional Marketing Manager

Window Nation, LLC · Fulton, MD