Regional Marketing Manager - US

Chicago, IL (On-site)

$125K/yr – $175K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the US top of funnel by turning cold ICP into awareness and then into high-intent leads, while coordinating regional campaigns, events, and messaging localization that fit US cybersecurity buyers.

  • Top of funnel ownership: generate awareness and capture demand across regional campaigns and HubSpot-led demand capture.
  • Field and content execution: run US events and tailor messaging for the US market in collaboration with UK partners.
  • Market feedback loop: translate on-ground insights into channel bets and prioritization for the GTM plan.

Job Description

Responsibilities

  • You will own the Top of the US Funnel to establish our footprint, focusing heavily on generating and capturing demand while the rest of the GTM team focuses on conversion and closing.
  • Step 1: Demand Generation (Cold ICP → Awareness): Turn our cold US Ideal Customer Profile (ICP) into highly aware prospects. You’ll design and execute regional campaigns, leverage digital channels, and create buzz to get Risk Ledger on the radar of US security leaders.
  • Step 2: Demand Capture (Awareness → Leads): Turn that awareness into high-intent inbound leads. You’ll manage hands-on campaign execution in HubSpot (including lists, emails, landing pages, forms, workflows, and tracking) to capture interest.
  • Field & Event Activity: Plan and deliver targeted US event activity; including intimate dinners, roundtables, webinars, and partner sessions, designed to spark meaningful conversations/pipeline with target accounts.
  • Content & Message Localization: Collaborate with the UK marketing team and local freelancers to adapt core messaging. You'll ensure our campaign assets, event copy, email sequences, and blogs speak fluently to the nuances of the US cybersecurity and risk market.
  • Feedback Loop: Act as our eyes and ears on the ground. Bring local market insights back to the wider team to help us understand what is resonating, which channels are working, and where we should double down.
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Risk Ledger

4.9 Glassdoor

Risk Ledger is a pioneering third-party risk management platform that revolutionises supply chain security through a powerful, unified solution. By onboarding and connecting your entire supply chain into an active network, Risk Ledger provides real-time insights to identify concentration risks and emerging threats. Our dynamic network-based model offers a clear view of your entire supply chain, enhancing your ability to visualise and manage risks effectively. With immediate access to a vast, trusted supplier network and continuously updated risk assessments, Risk Ledger streamlines risk management processes, reduces manual workload, and empowers you with unparalleled clarity and control across all supply chain tiers.Risk Ledger provides all the tools you need to run a comprehensive, security-led, third-party risk management programme against your supply chain.The platform moves away from point-in-time assessments by providing you with real-time, actionable data collected directly from suppliers - allowing you to continuously identify, measure and manage a comprehensive set of third-party risks at speed and at scale for a low, per-supplier cost.Our unique network model gives you visibility of supply chain risks beyond third parties to fourth and fifth parties too.Contact us to find out how we can help you to manage risks in your supply chain and follow us on LinkedIn for relevant news and announcements.

Founded in 2018
London, England, GBR
86 employees (7 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
28.2K
Monthly Google Ads Budget
$4.7K
Traffic Source Mix
Search
40.2%
Direct
45.7%
Referral
8%
Social
4.8%
Paid
1.1%

Headcount Trend

Current headcount: ~86

Marketing Team

Marketing Team Size
4 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$12.4M
Last Raise
$7.7M
Series A, 3 years ago

Funding History

  • Nov 2023
    Series A • $7.7M
  • Oct 2021
    Seed • $2.9M
  • Jul 2019
    Pre Seed • $1.8M