Regional Marketing Manager at SmithGroup | Charlotte, NC | $104K/yr – $123K/yr

SmithGroup

Regional Marketing Manager

Charlotte, NC (Hybrid)

$104K/yr – $123K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the regional marketing engine by leading people, processes, and strategy across communications, events, and growth initiatives.

Regional leadership: own brand messaging, channel mix, and cross-team collaboration with leadership.
Operations & accountability: manage staff, budget, and reporting to drive regional outcomes.
Outside-in focus: align events, thought leadership, and client strategies with business development goals.

Job Description

Lead, mentor, and manage regional marketing staff; support recruitment and hiring.
Establish and oversee regional training programs (pursuits, branding, systems, communications).
Partner with regional leadership to align marketing support with business needs.
Ensure consistent application of marketing standards, tools, and processes.
Improve workflows and optimize use of technology.
Assign and monitor workload to ensure quality, timeliness, and efficiency.
Manage regional marketing budget .
Prepare regular performance reports on sales, communications, and awards.
Facilitate regional marketing and leadership meetings.
Serve as the regional marketing lead in clusive of communicating strategy, brand, and priorities.

SmithGroup

SmithGroup is an award-winning, multi-national integrated design firm that employs research, data, advanced technologies and design thinking to help clients solve their greatest challenges. Working across 20 locations throughout the U.S., our network of 1,600 experts is committed to excellence in strategy, design and delivery. Across more than 20 design disciplines, we work collaboratively and creatively, sharing ideas and learning from one another. Our integrated design approach blends aesthetics with performance, sustainability, and resiliency to create a better tomorrow—for clients, employees, the community, the environment, and our collective future. Our unique culture and impact on the built environment have received recognition from top-ranking institutions, publications and design authorities the world over. In 2025, we were named a Top Workplace in the United States by Energage and USA Today.

Detroit, Michigan, USA

1.9K employees (768 in marketing)

www.smithgroup.com