Regional Marketing Manager

Philadelphia, PA (Hybrid)

$110K/yr – $129K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own regional marketing execution and people leadership across multiple offices with a focus on alignment, brand health, and message discipline for growth initiatives.

  • Regional Leadership & Ops: Build and mentor regional teams, align marketing with business goals, manage budgets and reporting.
  • Brand & Communications: Drive regional strategy, brand priorities, events, awards, and leadership communications.
  • Strategy & Messaging: Ensure consistent messaging across channels and align office plans with regional priorities.

Job Description

Responsibilities

  • Regional Management (20%): Lead, mentor, and manage regional marketing staff; support recruitment and hiring
  • Establish and oversee regional training programs (pursuits, branding, systems, communications)
  • Partner with regional leadership to align marketing support with business needs
  • Ensure consistent application of marketing standards, tools, and processes
  • Improve workflows and optimize use of technology
  • Assign and monitor workload to ensure quality, timeliness, and efficiency
  • Manage regional marketing budget
  • Prepare regular performance reports on sales, communications, and awards
  • Facilitate regional marketing and leadership meetings
  • Brand & Visibility (30%): Serve as the regional marketing lead including communicating strategy, brand, and priorities
  • Develop and execute the regional communications strategy in partnership with leadership and communications teams
  • Lead or support strategic growth initiatives (new offices, services, campaigns, pre-positioning)
  • Oversee thought leadership, awards, and photography planning and execution
  • Partner with leadership on events, conferences, and industry engagement
  • Coordinate regional survey submissions
  • Build and maintain industry relationships to support business development and intelligence gathering
  • Strategy & Messaging (30%): Lead marketing support for key client strategies and capture planning
  • Ensure consistent, strategic messaging across all marketing channels and platforms
  • Align office-level strategies with regional marketing priorities
  • Collaborate with leadership to develop and implement annual marketing and communications plans

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent)
  • 10+ years of experience in the A/E/C industry
  • 3+ years of staff management experience
  • Strong understanding of marketing strategy, branding, and communications

Preferred

  • Master’s degree and/or CPSM certification preferred
  • Familiarity with Dynamics and OpenAsset preferred
  • Strong proficiency in Microsoft Office and InDesign

Benefits

  • Flexible scheduling
  • Hybrid work environment
  • 3 weeks of PTO within first year with option to purchase additional time off
  • 8 paid federal holidays
  • 15 extra Fridays off
  • Medical, dental, and vision coverage
  • Wellbeing resources
  • Paid parental leave
  • Flex spending account
  • Voluntary insurance options
  • 401(k) program with employer matching
  • Tuition reimbursement
  • One-on-one career coaching
  • Professional development opportunities
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SmithGroup

SmithGroup is an award-winning, multi-national integrated design firm that employs research, data, advanced technologies and design thinking to help clients solve their greatest challenges. Working across 20 locations throughout the U.S., our network of 1,600 experts is committed to excellence in strategy, design and delivery. Across more than 20 design disciplines, we work collaboratively and creatively, sharing ideas and learning from one another. Our integrated design approach blends aesthetics with performance, sustainability, and resiliency to create a better tomorrow—for clients, employees, the community, the environment, and our collective future. Our unique culture and impact on the built environment have received recognition from top-ranking institutions, publications and design authorities the world over. In 2025, we were named a Top Workplace in the United States by Energage and USA Today.

Detroit, Michigan, USA
1.9K employees (768 in marketing)

Traffic Signals

Monthly Visitors
57.4K
Traffic Source Mix
Search
48.3%
Direct
44.7%
Referral
5.6%
Social
0.7%
Paid
0.5%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
34 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

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