Regional Marketing Manager

Boston, MA (Hybrid)

$115K/yr – $135K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own regional marketing governance and staff leadership, driving consistency and impact through training, processes, and cross‑team alignment with leadership on growth initiatives and client strategy.

  • Regional staff leadership and workload alignment: recruit, mentor, and manage marketing teams across offices.
  • Training, standards, and workflows: establish programs, tools, and processes to improve efficiency and consistency.
  • Growth and client strategy support: partner on events, campaigns, and capture planning to win business.

Job Description

Responsibilities

  • Lead, mentor, and manage regional marketing staff; support recruitment and hiring.
  • Establish and oversee regional training programs (pursuits, branding, systems, communications).
  • Partner with regional leadership to align marketing support with business needs.
  • Ensure consistent application of marketing standards, tools, and processes.
  • Improve workflows and optimize use of technology.
  • Assign and monitor workload to ensure quality, timeliness, and efficiency.
  • Manage regional marketing budget .
  • Prepare regular performance reports on sales, communications, and awards.
  • Facilitate regional marketing and leadership meetings.
  • Serve as the regional marketing lead in inclusive of communicating strategy, brand, and priorities.
  • Develop and execute the regional communications strategy in partnership with leadership and communications teams.
  • Lead or support strategic growth initiatives (new offices, services, campaigns, pre-positioning).
  • Oversee thought leadership, awards, and photography planning and execution.
  • Partner with leadership on events, conferences, and industry engagement.
  • Coordinate regional survey submissions.
  • Build and maintain industry relationships to support business development and intelligence gathering.
  • Lead marketing support for key client strategies and capture planning (in partnership with BD).
  • Ensure consistent, strategic messaging across all marketing channels and platforms.
  • Align office-level strategies with regional marketing priorities.
  • Collaborate with leadership to develop and implement annual marketing and communications plans. - Support development of studio and office marketing strategies.

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent).
  • 10+ years of experience in the A/E/C industry including 3+ years of staff management experience.

Nice to have

  • Master’s degree and/or CPSM certification preferred.
  • Familiarity with Dynamics and OpenAsset preferred.

Benefits

  • Our benefits plan includes medical, dental, and vision coverage, wellbeing resources, paid parental leave, a flex spending account and voluntary insurance options.
  • We invest in your future through our 401(k) program with employer matching, tuition reimbursement program, one-on-one career coaching and professional development opportunities.
  • 3 weeks of PTO within your first year of employment with the option of purchasing additional time off, 8 paid federal holidays, plus 15 extra Fridays off!
  • Flexible scheduling, a hybrid work environment is offered.
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SmithGroup

SmithGroup is an award-winning, multi-national integrated design firm that employs research, data, advanced technologies and design thinking to help clients solve their greatest challenges. Working across 20 locations throughout the U.S., our network of 1,600 experts is committed to excellence in strategy, design and delivery. Across more than 20 design disciplines, we work collaboratively and creatively, sharing ideas and learning from one another. Our integrated design approach blends aesthetics with performance, sustainability, and resiliency to create a better tomorrow—for clients, employees, the community, the environment, and our collective future. Our unique culture and impact on the built environment have received recognition from top-ranking institutions, publications and design authorities the world over. In 2025, we were named a Top Workplace in the United States by Energage and USA Today.

Detroit, Michigan, USA
1.9K employees (768 in marketing)

Traffic Signals

Monthly Visitors
57.4K
Traffic Source Mix
Search
48.3%
Direct
44.7%
Referral
5.6%
Social
0.7%
Paid
0.5%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
34 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

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