Responsibilities

• Drive awareness and sales of the services and products offered by brands throughout respective markets and assigned region.
• Manage all customer-facing brand collateral and profiles including social accounts, business directories, websites, advertisements, and print material for assigned brands.
• Reinforce brand identity through the creation and publishing of high-quality and engaging content.
• Create web content that follows best practices for Search Engine Optimization.
• Collaborate with brand personnel to create and manage review solicitation and response workflows.
• Create and manage email campaigns to support business needs within brands.
• Stay up to date on the relevant industry, macroeconomic, and weather trends influencing assigned brands and subsequent business opportunities/performance.
• Be well informed about equipment, utility, and federal rebates and tax benefit programs surrounding relevant services, products, and sustainability initiatives within assigned region.
• Manage and execute a variety of marketing programs, including partnerships, sponsorships, community events, and local marketing initiatives.
• Be an influential marketing leader. Sharing innovative ideas, marketing acumen, best practices, promotions, lead management, and more with brand teams and SEER marketing colleagues.

Requirements

• 3+ years of experience in local marketing, brand or marketing management, paid advertising management, including a working knowledge of SEM/SEO.
• Proven track record of successfully developing and executing marketing plans that drive measurable results.
• Strong understanding of marketing best practices, including campaign development, lead generation, branding, pricing, ad trafficking, and attribution.
• Excellent written and verbal communication, interpersonal, and organizational skills.
• Ability to effectively manage time, work independently and manage multiple projects simultaneously.
• Ability to advise or drive design and production strategy for display, print, and video advertising.
• Data-driven approach to decision making, with experience in campaign analytics and reporting.
• Experience collaborating with cross-functional teams, including sales and operations.
• Proficiency in marketing automation and CRM tools.
• Experience with Google Analytics and working knowledge of Google Ad Suite.

Preferred

• Home services industry experience.
• Experience managing local business profiles (Google Business Profile, Angi’s, Yelp.)
• Traditional advertising and media planning experience.
• Experience using design software and editing tools (Adobe, Canva).
• Experience using email marketing software (Mailchimp, Constant Contact, Marketo).
• Experience implementing tracking code & campaign attribution methods.

Benefits

• 401(k)
• Medical/Dental/Vision
• Employee Assistance Program
• Paid Time Off