Responsibilities

• Build and own an annual Connecticut marketing plan tied to the region's business priorities, with a rolling 90-day plan that stays documented, shared and current.
• Translate service-line and capacity data into marketing priorities, identifying services running below ninety percent of capacity and building demand programs against them before operations raises the gap.
• Serve as the marketing seat at hospital leadership tables across the region, bringing forward opportunities in primary care, emergency and ICU, and specialty referral.
• Align local plans with COVE enterprise strategy and brand standards and translate enterprise initiatives into work that visibly serves Connecticut hospitals and their clients.
• Own every regional campaign end to end: the measurable goal, the channel mix, the production schedule, the assets, the owners and the post-campaign read. Campaign plans are written down and shared before work begins.
• Lead the marketing side of hospital transitions.
• Develop and execute local marketing initiatives that drive growth and community engagement, including campaign management, referral relationship development, strategic partnerships with rescues and community organizations, and market-specific activation opportunities.
• Own the regional online reputation program across Google Business Profile, Yelp, Facebook and Nextdoor: review generation, response protocols and turnaround standards, escalation of negative feedback with hospital leadership, and monthly sentiment reporting.
• Surface the client-experience and price-perception themes that appear in reviews and survey responses, and bring recommendations to operations rather than only the report.
• Collaborate on the regional referral strategy in partnership with the CT Referral Manager, including rDVM targeting, the continuing education calendar, and a clear value proposition built around the region's 24/7 emergency and ICU capability.

Requirements

• 7+ years of experience in marketing.
• Based in central CT, with the ability to travel to hospital locations as needed.
• Proven success managing and optimizing large, multi-location budgets.
• Strong analytical and technical skill set, with experience in platforms such as Google Ads, Meta, GA4, CallRail, AI tools, and CRM systems (HubSpot preferred).
• Demonstrated ability to connect marketing performance to pipeline and revenue outcomes.

Preferred

• Multi-site service-industry experience preferred (healthcare, veterinary, dental, hospitality, or franchise)