Regional Marketing Manager at Oldcastle APG | Charlotte, NC | $70K/yr – $85K/yr

Regional Marketing Manager

Charlotte, NC (Remote)

$70K/yr – $85K/yrMid Level3+ years expOther

Posted 3 months ago

Job Summary

Own local market growth by coordinating regional field marketing, budgeting, asset creation, and dealer/contractor collaboration to drive Belgard product adoption and lead flow, while aligning with national partner programs and sales feedback.

Ownership: regional campaigns plan, manage budget, and measure impact with local sales data.
Asset and training: develop marketing assets with design, collect data, and ensure proofing milestones.
Channel & partner enablement: local promotion of partner programs, dealer/co-op marketing, and field sales alignment.

Job Description

Responsibilities

As a steward of the local business, the Field Marketing Manager propels key regional priorities and owns the planning, budgeting, coordination, and measurement of regional marketing efforts.
Promotes the existing product offering and drives new product adoption in the market.
Plays an integral role in developing marketing assets and sales literature alongside the design team – ensure required data is collected and proofing milestones are met.
Locally promotes national partner programs to highlight the value of doing business with our brands. Schedules customer meetings in tandem with the local sales team to gather customer insights and feedback on programs.
Work with Training Manager to ensure all customer engagement training opportunities are supported in market - working in partnership with local business units.
Provide marketing and campaign planning guidance to key dealers and contractors in an effort to generate leads and increase sales of Belgard products through cooperative marketing.
Ensure adherence of the Belgard brand standards in the market.
Act as a marketing communications expert in providing best practice guidance to sales teams.

Requirements

Bachelor's Degree in Marketing or Business or similar degree
3+ years of marketing or sales experience
Experience in the building & construction industry is a plus, but not required
Excellent communication skills – not only written and verbal, but able to effectively influence cross-functionally
Adept in MS Office products, especially PowerPoint and Excel
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
Ability to travel up to 20-30%

Preferred

Experience in the building & construction industry is a plus, but not required

Benefits

Base Salary $70-85K
Opportunity for annual bonus
401(k) plan / group retirement savings program
Short-term and long-term disability benefits
Life insurance
Health, dental, and vision insurance
Paid time off
Paid holidays
Highly competitive base pay
Comprehensive medical, dental and disability benefits programs

Oldcastle APG

As a global industry-leading manufacturer of concrete building and hardscape products, Oldcastle APG covers a wide spectrum of applications – from the structural masonry used in erecting cityscapes and urban centers to the finishing touches of a backyard oasis.Pavers, patio slabs, stone veneer, retaining walls, architectural block, composite decking, dry mix concrete, fertilizers and mulches are but a few categories where Oldcastle APG leads the marketplace. Our customers are serviced through a network of 200+ manufacturing facilities.For more than 30 years, our brands have set the standard for design, technical acumen and thought leadership in their related categories – helping consumers, design and landscape professionals craft their vision from concept to installation.

Founded in 1978

Atlanta, Georgia, USA

3K employees (156 in marketing)

www.oldcastleapg.com