Responsibilities

• Lead, coach, and develop a regional team including Team Leads, Field Marketing Managers, Sales Managers, and agency partners
• Oversee hiring, onboarding, training, and ongoing performance management
• Establish KPIs and conduct regular performance reviews to drive accountability and growth
• Foster a high-performance culture aligned with business objectives
• Serve as the primary point of contact (Single Thread Owner) for bottler relationships
• Align internal teams to support bottler initiatives and partnerships
• Lead development and execution of regional and local initiatives to strengthen brand presence
• Provide strategic input on partnerships and agreements to ensure market alignment
• Develop and execute region-specific marketing programs and activations
• Build and maintain strong relationships with key partners and cultural influencers

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or a related field
• 3+ years of experience in field marketing, brand marketing, or related roles (CPG or beverage experience preferred)
• Proven experience managing and developing teams
• Strong project management and event execution experience
• Experience managing budgets and driving performance against KPIs
• Strong relationship-building and stakeholder management skills
• Ability to operate effectively in a fast-paced, cross-functional environment
• Highly organized with strong multitasking and prioritization skills
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Knowledge of social media platforms and their role in marketing strategy

Benefits

• Health & Wellness: Comprehensive medical, dental, and vision coverage to support you and your family
• Unlimited Paid Time Off: Generous flexibility to support work-life balance and personal well-being
• Paid Holidays: Company-observed holidays to ensure time to recharge and disconnect
• Equipment Provided: Company-issued computer/tools to set you up for success
• Growth Opportunities: Clear paths for professional development, skill-building, and internal mobility
• Innovative Work Environment: Collaborate with high-performing, creative teams in a fast-paced, supportive culture
• Referral Bonus Program: Earn rewards for bringing great talent into the organization