Responsibilities

• Manage multiple regional marketing and business development initiatives and deploy and effectuate the various plans at the local or regional level.
• In consultation with Regional Marketing Senior Managers and applicable Executive Partner(s), develop regional marketing strategy, including activities such as client programs and firm-sponsored events, and provide insight on how to identify areas of potential growth and development within his or her assigned region.
• Work with practice marketing colleagues to support international, national, and/or regional conferences (industry, legal, etc.) that the firm may sponsor.
• Develop relationships with local industry and legal trade associations to help drive local community engagement of the lawyers in the local office.
• Identify high profile opportunities and secure speaking, panel positions, and leadership roles for attorneys; drive attendance and positioning at events where attorneys are speaking on panels, or the firm has a sponsorship presence.
• In consultation with the Public Relations team, identify areas of opportunity for publicity and coordinate the development of press releases and provide support for profile-raising activities of assigned offices.
• In consultation with the Events team, coordinate and execute local events, including seminars, happy hours, and receptions.
• Work with marketing colleagues in practice roles, as well as the creative and communications teams to create and/or revise local and/or regional show sheets or other brochures to highlight the firms and local/regional offices and attorneys’ areas of expertise, awards, unique experience, etc.
• Develop local marketing budgets and review monthly budget recaps, checking for errors and submitting corrections.
• Monitor and evaluate ROI of regional marketing and business development initiatives, efforts, and spend.