REGIONAL MARKETING MANAGER

McLean, VA (Unknown)

$105K/yr – $110K/yrSenior Level5+ years expFull time

Posted 3 days ago

Job Summary

Own regional marketing initiatives end to end, partnering with operations to drive quality and impact while translating local insights into actionable plans for operators and leadership.

  • Coach operators and leadership on best practices
  • Translate regional insights into actionable marketing plans

Job Description

Responsibilities

  • Partner with operations to implement monthly marketing initiatives, maintain quality standards, and support presentations, site visits, and account reviews.
  • Develop customized regional marketing strategies aligned with local market trends, consumer preferences, and business goals.
  • Coordinate and execute regional and corporate marketing projects in close collaboration with cross-functional teams.
  • Analyze and report on marketing performance, consumer engagement, and revenue-driving initiatives to senior leadership.
  • Build deep knowledge of your regional marketplace — consumer behavior, dining trends, and competitive activity — and translate insights into action for operators.
  • Serve as a strategic marketing partner to operators and leadership, offering coaching, best practices, and guidance.
  • Build relationships with community partners, clients, and stakeholders to strengthen brand visibility and business performance.
  • Develop innovative, on-trend marketing, merchandising, and guest engagement strategies that keep us ahead of local food retailers and competitors.
  • Manage development and distribution of monthly marketing resources, ensuring materials meet brand and quality standards.
  • Support new account openings with front-of-house marketing, merchandising, branding, and launch communications.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, Hospitality, or related field.
  • 5+ years of marketing, communications, hospitality, foodservice, retail, or operations experience; multi-unit or regional experience preferred.
  • Exceptional communication and presentation skills, with the ability to craft compelling brand messaging across all levels of the organization.
  • Strong relationship-building and stakeholder influence skills.
  • Analytical, business-minded, and comfortable translating data into marketing decisions.
  • Hands-on merchandising skills — comfortable physically implementing displays and coaching operators on execution.
  • Proficiency in Canva, PowerPoint, Adobe Creative Suite, and Microsoft Office.
  • Strong project management skills with the ability to juggle multiple priorities and deadlines.
  • Familiarity with CRM platforms, marketing automation, social media management, and analytics tools preferred.
  • Comfort with video content creation/editing and responsible use of AI-assisted tools.

Preferred

  • Familiarity with CRM platforms, marketing automation, social media management, and analytics tools preferred.
  • Comfort with video content creation/editing and responsible use of AI-assisted tools.

Benefits

  • Medical
  • Dental
  • Vision
  • Life Insurance/ AD
  • Disability Insurance
  • Retirement Plan
  • Paid Time Off
  • Holiday Time Off (varies by site/state)
  • Associate Shopping Program
  • Health and Wellness Programs
Flik Independent School Dining logo

Flik Independent School Dining

Flik Independent School Dining has been the innovator of private and independent school food service to communities nationwide during the past four decades. Our dedicated team of associates is committed to providing quality food service every time. Meals prepared from fresh ingredients support local and sustainable agricultural practices. We go above and beyond food service by offering nutrition education programs that empower students to make healthy choices on a daily basis. By providing wholesome meals in conjunction with nutrition education, we’re equipping students with the tools needed to live a happy, healthy life. That’s Nourishing a Brighter Future! Part of Compass Group USA and Flik HospitalityBlog: https://www.flik-usa.com/blog

Founded in 1983
Port Chester, New York, USA
421 employees

Salaries

Posted range

$105K/yr – $110K/yr

Taken straight from the job posting.

See all Flik Independent School Dining salaries

Marketing Team

Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
3.4K
Traffic Source Mix
Search
29.2%
Direct
28.4%
Referral
9.1%
Social
7.7%
Paid
8.4%

Headcount Trend

Current headcount: ~421
Flik Independent School Dining logo

REGIONAL MARKETING MANAGER

Flik Independent School Dining · McLean, VA · Unknown