Responsibilities

• Establish and implement an annual marketing plan in conjunction with determining and maintaining the marketing budget for a portfolio of individual marinas.
• Plan and execute digital and traditional marketing tactics to generate new leads for all aspects of the marinas.
• Ensure efficient and effective campaign management that is continually optimized based on performance and ROI via paid media platforms such as Google AdWords, Facebook, and 3rd party vendors.
• Track paid, earned, and organic tactics employed and results achieved for continual optimization and improvement of marketing.
• Develop content for and work with the digital team to maintain individual marina websites and listings.
• Provide graphic direction for the creative development of campaigns and collateral.
• Manage marina photography and videography.
• Coordinate with the marina social media captains and oversee organic social media efforts.
• Maintain relationships with marina leadership teams by visiting with General Managers, Marina Administrative Managers, Regional Managers, Circle Of Boating Managers, and other employees to set marketing priorities, answer their questions, and respond to special requests.
• Partake in General Manager and Regional Manager meetings discussing all facets of their Marketing campaigns including reporting, data analysis, insights, budget forecasting, and future optimizations.