Responsibilities

• Leads all marketing and communications, both internal and external, and ensures compliance with AZUL and brand standards. Establishes brand identity for outlets and ensures all marketing and communication are consistent with the brand identity.
• Establishes all content marketing strategies using social media, blogs, UGC content, and influencer partnerships. Directs and/or executes the developed strategy to expand engagement, increase awareness, and support achievement of topline revenue goals.
• Manages public relations with the local community and media. Work with tourism partners and attractions to develop new experiences on and off property.
• Liaison between Sales, Rooms, F&B, and other departments, vendors, and corporate support to develop and produce marketing materials.
• Executes all marketing, trade shows, company events, promotional collateral, and event planning initiatives.
• Composes press release, featured articles and copywriting for PR initiatives.
• Manages communications with marketing partners and corporate personnel.
• Serves as property’s web master, liaison between corporate digital content team for website updates and quarterly audits.
• Manages, optimizes, and adjusts budgets for all campaigns (e.g. Google AdWords, Facebook Ads, Retargeting).
• Facilitates tracking and reporting of all marketing initiatives

Requirements

• EDUCATION
• High school or equivalent education required. Bachelor’s degree or four years’ experience in Hospitality Marketing or equivalent field preferred.
• EXPERIENCE
• Minimum of two years’ experience as a marketing manager, coordinator, or similar.
• LICENSES OR CERTIFICATIONS
• Ability to provide and maintain a valid driver’s license as the position may require the operation of motorized and electric vehicles.