Responsibilities

• Own regional pipeline generation — Plan and execute marketing programs that directly contribute to pipeline creation and revenue growth across the region.
• Execute integrated campaigns — Deliver multi-channel programs including in-person events, executive engagements, virtual experiences, email campaigns, and ABM initiatives.
• Drive sales and marketing alignment — Partner with regional sales teams and cross-functional marketing stakeholders to ensure programs are aligned to territory priorities and pipeline goals.
• Accelerate deal velocity — Support late-stage opportunities through targeted programs, executive engagement, and high-impact regional activations.
• Leverage data to optimize performance — Track, analyze, and report on program effectiveness, continuously improving ROI and scaling what works.
• Ensure strong follow-through — Collaborate with sales teams to drive timely follow-up and conversion from marketing-sourced and influenced programs.
• Manage regional planning and execution — Own timelines, workflows, and deliverables across tools like Asana and Notion to ensure seamless execution.
• Represent dbt Labs in-market — Travel to key events and customer engagements to build relationships, strengthen brand presence, and uncover new opportunities.

Requirements

• 3+ years of B2B SaaS marketing experience, preferably in regional or field marketing roles
• Proven ability to drive pipeline through events, campaigns, and integrated marketing programs
• Experience partnering closely with sales teams to align on targets and deliver measurable outcomes
• Strong project management skills with the ability to manage multiple programs simultaneously
• Experience with marketing automation (e.g., HubSpot), CRM systems (e.g., Salesforce), and event platforms
• A data-driven mindset with the ability to analyze performance and optimize programs
• Experience working in a remote, distributed team environment
• Willingness to travel regularly (approximately monthly)

Preferred

• Experience supporting regional sales teams in high-growth SaaS environments
• ABM or vertical marketing experience
• Experience building campaigns for executive audiences
• Familiarity with data, analytics, or developer-focused products

Benefits

• Unlimited vacation time with a culture that actively encourages time off
• 401k plan with 3% guaranteed company contribution
• Comprehensive healthcare coverage
• Generous paid parental leave
• Flexible stipends for: Health & Wellness, Home Office Setup, Cell Phone & Internet, Learning & Development, Office Space