Field Marketing Manager- Chicago
Myriad360
USA (Remote)
$100K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.
2 hrs ago
Regional Marketing Manager
USA
$108K/yr – $135K/yrMid Level5+ years expFull time
Posted 2 months ago
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Job Summary
Own regional strategy and execution for Cytek’s reagents, steering market insight, pricing dynamics, and competitive moves to grow share in the Americas while coordinating with global marketing and distributors.
- Define and drive regional plans that connect customer needs, competitive intelligence, and cross-functional alignment to revenue growth.
- Coordinate with global marketing, regional teams, and events to fuel launches, key conferences, and channel momentum.
- Balance market analysis, account strategy, and stakeholder communication to translate data into action across products and partnerships.
Job Description
Responsibilities
- Define and execute the regional strategy for Cytek’s reagent portfolio, including understanding customer needs, competitive dynamics, and pricing practices, and reporting insights to commercial leadership and product marketing.
- Lead tactical planning and execution (monthly/quarterly) to build a strong sales funnel and address local/regional obstacles that may limit growth opportunities.
- Lead the strategy and execution for Tier 2-3 tradeshows and events, ensuring alignment with broader business priorities and consistent execution through standardized tools and processes.
- Participate in quarterly business reviews for the Americas, highlighting opportunities for revenue and share growth.
- Lead monthly/quarterly coordination calls with regional marketing counterparts in APAC/China and EMEA to ensure strategic alignment and knowledge sharing.
- Work with Global Marketing to ensure that regional business needs are incorporated into NPI planning and execution.
- Drive regional launch strategies for new products, ensuring impactful and timely market introductions.
- Partner with Global Marketing and platform leadership to ensure that global digital assets (websites, e-commerce platforms) meet the needs of the Americas market.
- Collaborate with direct and indirect sales leadership to maximize revenue opportunities.
- Support strategic account management with application insights and resource coordination to capitalize on large revenue opportunities.
Requirements
- BA/BS in engineering, life sciences, biological sciences, business, or related discipline; equivalent experience will also be considered.
- Minimum of 5 years of experience in scientific product management, marketing, or business development, including product line management, pricing strategy, forecasting, and supply/demand planning.
- Strong customer focus with a proven track record of successful client engagements.
- Excellent communication (written and verbal), interpersonal, analytical, project management, and planning skills.
- Demonstrated ability to identify new business opportunities, set and achieve objectives, and build strong internal and external relationships.
- Professional-level English proficiency is required; additional European language skills are a plus.
- Passion for scientific technologies and a strong interest in life sciences and diagnostics is essential.
- Physical Demands & Work Environment This is a field-based role requiring travel by air and/or ground, with up to 50% travel expected.
- International travel is required.
Preferred
- Additional European language skills.
Cytek Biosciences Inc
Cytek® Biosciences Inc. is a leading manufacturer and supplier of flow cytometry products and services. Cytek’s compact, affordable instruments and wide ranging support offerings are used by researchers and clinicians all over the world. Flow cytometry is a powerful analytical tool used for identifying and quantifying cellular characteristics on a cell-by-cell basis up to tens of thousands of cells per second. This technology is used in research and clinical studies with various biomedical and therapeutic applications such as investigating the role of the body’s immune system in fighting cancer, diagnosing leukemia and lymphoma, and detecting minimal residual disease in organ transplant patients. Flow cytometry has many advantages over traditional microscopy since it enables the analysis of a greater number of cells in a fraction of the time. At Cytek, we are focused on accelerating the adoption of flow cytometry for one simple reason: to fuel scientific discovery. We have leveraged our highly experienced, best-in-the-business team to bring forth an innovative new class of flow cytometry solutions. These solutions deliver deep biological insights at an affordable price, provide high-end capabilities, and bring simplified workflows to more researchers than ever before. As a company, we also seek to maintain high ethical standards and a culture that values honesty, integrity and transparency in all that we do. Company decisions are driven by what is right for scientific discovery and customer support. We are committed to our employees, to the environment in which we live and to the communities we serve worldwide. Cytek is headquartered in Fremont, California with branch offices and distribution channels across the globe. For more information, visit www.cytekbio.com.
