Regional Marketing Manager at Camlin Group | Atlanta, GA

Camlin Group

Regional Marketing Manager

Atlanta, GA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive North America regional marketing strategy and demand for Camlin’s energy/utility solutions.

Own the planning and execution of North America regional marketing plans.
Must-have: 5+ years in B2B marketing with multi-channel campaigns.
Standout: NA-focused regional scope and close collaboration with sales leadership.

Job Description

Responsibilities

Regional Marketing Planning - Strategy & Execution
Working with the North American leadership team to develop and execute regional marketing strategies aligned with global marketing objectives and regional sales priorities.
Localize global campaigns, messaging, and value proposition to address regional market needs. In addition, envision, plan, and execute regional campaigns aligned with North American sales goals and objectives across digital, social, and physical channels.
Expand awareness and accelerate adoption of Camlin’s products and solutions across existing and evolving markets served: electric utility generation, transmission and distribution; renewable energy; data centers; and industrial customers.
Content, Communications & Brand
Translate complex technical capabilities into clear, compelling, differentiated value propositions for key stakeholders.
Support the creation of effective, localized marketing content, including brochures, case studies, presentations, proposals, social posts, and digital assets for both internal and external use.
Collaborate with North American leadership and global product marketing to support the delivery of thought leadership content across solutions and across markets served including: Go-to-market strategies (new and existing solutions); Competitive positioning and value-based messaging; and Sales / commercial enablement
Demand & Lead Generation
Partner closely with regional sales leadership to drive qualified pipeline growth and revenue acceleration including creation of integrated multi-channel campaigns (email, digital, events, content, advertising) to support sales pipeline growth.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related technical field that includes proven marketing experience.
5+ years of experience in B2B marketing, ideally within utilities, energy systems, industrial technology, or other technical sectors.
Demonstrated success in developing regional marketing strategies and executing multi-channel campaigns.
Experience managing trade shows, technical events, or industry conferences.
Strong understanding of digital marketing tools, CRM/marketing automation platforms (e.g., HubSpot, Salesforce), and analytics.
Excellent written and verbal communication skills.
Ability to travel across the region for events and team meetings ( <20%).

Preferred

Experience working in global matrix organizations.
Prior experience and knowledge of monitoring equipment, associated asset management software (SaaS solutions) and managed services offerings supporting the energy and utilities industry.
Skills in content creation, graphic design, or media production are a plus.

Camlin Group

Transforming critical energy & rail infrastructures for our shared future. With bold determination and a spirit of invention, we're optimising the crucial systems of a resilient future — turning possibilities into progress every day.

Founded in 2008

Lisburn, Northern Ireland, GBR

338 employees (8 in marketing)

camlingroup.com