Responsibilities

• Develop and implement comprehensive marketing strategies to support stabilized and lease-up communities in achieving budgeted occupancy.
• Optimize digital presence, including but not limited to property websites, SEO, PPC, ILS (Internet Listing Services), and social media to maximize lead generation.
• Identify and execute grassroots and hyper-local marketing initiatives tailored to each community’s target demographic.
• Partner with site teams to ensure consistent execution of marketing strategies and brand messaging.
• Monitor and analyze marketing performance metrics, including lead conversion rates, website traffic, digital ad performance, and occupancy trends in collaboration with Marketing Analyst.
• Collaborate with marketing vendors and ad agencies to optimize marketing spend and campaign performance.
• Conduct competitive market research to identify trends, positioning opportunities, and demand drivers for assigned communities.
• Serve as the marketing expert and consultant for regional leadership, community teams, and onsite leasing associates. Stay current on rapidly changing marketing landscape.
• Train and support leasing teams in utilizing marketing tools and local outreach strategies.
• Work closely with internal teams, including Property Management, Digital Marketing, and Creative Services, to ensure strategic alignment.
• Provide marketing guidance on new developments, including creating a comprehensive strategy, aligning on signage and branding, coordinating promotional efforts, and ensuring a cohesive marketing approach across all channels.
• Manage and track marketing budgets for assigned communities, ensuring efficient allocation of resources to maximize ROI.
• Ensure all marketing efforts comply with Mill Creek Residential brand standards and Fair Housing regulations.
• Develop and maintain a cohesive and consistent brand presence across assigned communities and channels.

Requirements

• 5+ years of multifamily marketing experience in a regional marketing role
• Bachelor’s degree in Marketing, Business or Communications or related field preferred but not required

Preferred

• Bachelor’s degree in Marketing, Business or Communications or related field preferred but not required
• CRM (Entrata and Yardi) a plus
• Experience with project management tools (Smartsheet or Monday.com) is a plus
• Strong analytical and data interpretation skills, especially in Google Analytics and BI dashboards

Benefits

• Competitive compensation
• Comprehensive medical, dental and vision
• Employer sponsored short and long term disability, Life and ADD insurance
• 401k with employer matching
• Paid time off benefits: Vacation, Sick, Holidays