Responsibilities

• Leads and mentors the Regional Marketing team, providing coaching, guidance, and feedback to drive high performance.
• Conducts regular reviews of RMC marketing plans and performance, offering insights and strategic recommendations.
• Allocates marketing support and resources across brands based on regional needs and company priorities.
• Resolves escalated issues impacting marketing execution or brand performance.
• Tracks and analyzes brand-level and regional marketing KPIs, leveraging data to inform leadership decisions.
• Collaborates with RMCs to set KPIs and align plans with company-wide objectives.
• Manages regional marketing budgets and provides detailed reporting on spend, ROI, and campaign effectiveness.
• Prepares and delivers marketing updates and strategic recommendations to senior leadership, including the CMO.
• Develops and maintains onboarding and continuous training programs for RMCs and AMCs.
• Documents and enforces standardized marketing processes and playbooks to drive team consistency.

Requirements

• Bachelor’s degree in marketing, advertising, or a related field is required.
• Master’s degree in marketing or business is preferred.
• 7+ years of marketing experience is required.
• 3+ years of experience in managing marketing professionals or leading teams is required.
• Experience in the home services industry or in a seasonal, multi-location business is preferred.
• No certifications required.

Preferred

• Experience in multi-brand campaigns and regional marketing performance
• Proficiency in marketing automation platforms and CRM integrations
• Comfortable working in fast-paced and evolving environments