Responsibilities

• Focus on targeting budgeted occupancy and revenue by providing support, guidance and direction to a portfolio of multifamily assets through the development and implementation of strategic marketing programs.
• Collaborate with the national marketing team to establish, implement and maintain the goals and objectives of Willow Bridge Property Company.
• Understand and correctly articulate search engine optimization and search engine marketing goals for individual assets to regional and on-site team members as well as ownership groups.
• Research and build community marketing plans for existing and potential new business that attracts the identified target audience and strategically addresses business objectives, which are evaluated on an ongoing basis.
• Create and maintain marketing budgets for individual communities.
• Maintain relationships with marketing vendor partners to review portfolio performance on a monthly or quarterly basis.
• Develop and create marketing materials for potential new business and efficiently and effectively present materials and ideas at proposal meetings.
• Regularly communicate with ownership groups, asset managers, and regional executive team members regarding marketing performance of any particular asset and / or overall portfolio.
• Manage and help complete marketing assignments for community management transitions and collect all digital assets.
• Collaborate with marketing and design agencies for new construction and rebrand projects and assist with creative direction, project management, timeline oversight, creation of collateral materials, website production, photography, etc.

Requirements

• Multifamily marketing experience preferred.
• BA / BS degree strongly preferred.
• Must have previous experience with property management software.
• Graphic design experience is a plus.
• Excellent written, verbal and customer service skills. Ability to persuasively express ideas and opinions to individuals and groups.
• Expert proficiency in Microsoft PowerPoint.
• Ability and willingness to travel.
• Must be willing to work flexible hours/days/weekends when needed.
• Analytical skills with previous experience developing strategic marketing plans.
• Proven track record of achieving marketing goals and demonstrating results from previous positions.
• Proven track record in establishing and maintaining strong relationships with management team.
• Strong leadership and interpersonal skills, including the ability to work with senior executives and in teams.

Benefits

• Willow Bridge Property Company offers competitive pay, a benefits package that includes health, dental, vision and 401(k) and opportunities for career development and advancement.