Responsibilities

• Develop and execute territory-specific marketing plans that drive guest traffic, reservations, and revenue, aligned with brand standards and national campaign priorities.
• Localize national promotions, seasonal campaigns, and membership/loyalty initiatives for each market's unique guest profile and competitive landscape.
• Serve as the primary marketing voice in the field, partnering with venue General Managers and Regional Operations on in-venue execution and guest experience.
• Identify and respond quickly to local market dynamics, competitive activity, and emerging opportunities.
• Own local accountability for venue traffic KPIs, including reserved play, walk-in visits, frequency of return, and spend-per-visit.
• Develop targeted promotions and local offers to stimulate demand during off-peak periods and capitalize on high-opportunity windows like summer and holidays.
• Activate and promote the seasonal pass program within the territory, maximizing awareness and conversion online and in-venue.
• Partner with venue teams to optimize the guest journey from booking through the in-bay experience.
• Drive acquisition and engagement for membership and loyalty programs, with a focus on avid golfers and high-frequency guests.
• Execute locally relevant tactics to promote membership and seasonal pass offerings at venues with strong golf-centric guest profiles.

Requirements

• 7+ years of marketing experience with demonstrated success in local, field, or regional marketing roles; multi-unit hospitality, entertainment, restaurant, or retail experience strongly preferred.
• Proven track record of driving measurable revenue and traffic results at the market level through integrated marketing campaigns.
• Strong command of digital marketing channels including paid social, local SEO, email, and digital advertising platforms.
• Experience managing CRM tools and leveraging data and guest segmentation to develop targeted, conversion-focused campaigns.
• Ability to manage multiple simultaneous campaigns and venue priorities across a defined territory with minimal oversight.
• Strong community presence and relationship-building skills, with experience cultivating local partnerships, sponsorships, and media relationships.
• A collaborative partner to operations teams, able to influence without authority and align venue teams around marketing plans.
• Bachelor’s degree in marketing, Communications, Business, or a related field required; MBA or equivalent experience a plus.

Preferred

• Experience in membership-driven businesses or loyalty program activation is a plus.
• Golf knowledge or passion for the golf entertainment category is a plus but not required.
• MBA or equivalent experience a plus.

Benefits

• Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify. View team member benefits here.