Responsibilities

• Develop and execute regional marketing plans aligned with global business priorities and regional commercial goals.
• Lead segment-tailored demand generation campaigns across digital, email, events, and sales enablement channels.
• Partner closely with sales leadership to identify growth opportunities, support pipeline development, and improve lead follow-up and conversion.
• Own regional event strategy, including conferences, tradeshows, seminars, roadshows, customer workshops, live events and partner activities.
• Localize global campaigns, product launches, messaging, and content for regional markets and customer segments.
• Collaborate with product marketing and business units to support growth across GenScript's product and service portfolios.
• Track and report campaign performance, including lead quality, conversion, pipeline contribution, event ROI, and marketing investment efficiency.
• Manage regional marketing budget, vendors, agencies, and cross-functional execution.
• Lead and develop regional marketing team members as applicable.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, Biotechnology, Biology, Chemistry, or a related field.
• 8+ years of B2B marketing experience, preferably in life sciences, biotechnology, pharmaceutical services, CRO/CDMO, laboratory products, or scientific services.
• 3+ years of experience in regional marketing, field marketing, demand generation, or commercial marketing leadership.
• Proven ability to develop and execute integrated campaigns that generate qualified leads and measurable business impact.
• Strong experience with sales alignment, funnel management, events, campaign analytics, and performance reporting.
• Ability to translate complex scientific or technical offerings into clear customer value propositions.
• Excellent communication, stakeholder management, project management, and leadership skills.
• Experience working in a global, matrixed organization preferred.

Nice_to_have

• Advanced degree in life sciences, business, or marketing.
• Experience marketing to pharma, biotech, academia, government, CROs, or translational research customers.
• Familiarity with areas such as gene synthesis, molecular biology, protein expression, antibodies, peptides, mRNA, CRISPR, cell and gene therapy, instruments, or AI-driven drug discovery.
• Experience with CRM, Power BI, Tableau, or related reporting tools.