Field Marketing Manager- East (Q3 2026)
Myriad360
USA (Remote)
$100K/yr - $120K/yrIn-houseFull-timeMid level5+ years exp.
11 hrs ago
Regional Marketing and Communications Manager
Tampa, FL (Hybrid)
Salary Not AvailableMid Level5+ years expFull time
Posted 2 months ago
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Job Summary
Lead regional marketing strategy and brand localization for Huntington in the region, owning plans, sponsorships, branding, and communications with budget oversight.
- Own the regional marketing plan with ROI-focused execution.
- 5+ years’ marketing, communications, or community relations experience.
- Lead sponsorships, events, media, and team development to amplify regional impact.
Job Description
Responsibilities
- Strategic Planning & Execution and Brand Localization
- Conduct and maintain a Market Analysis to inform strategy, including regional demographics, economic trends, competitive landscape, brand positioning, and local decisioning of opportunities.
- Develop and execute a strategic regional marketing plan(s) that promotes and protects the brand within the region via sponsorships, events, community and colleague engagement, ensuring it is visible, relevant and meaningful in the local market; that aligns with corporate branding and compliance guidelines; and that optimizes resources, maximizes ROI, supports regional business goals, and captures a leadership platform in the community.
- Lead local sponsorship strategy, including identification, negotiation, activation, and management of tickets, tables, and suites.
- Manage local branding and advertising opportunities to enhance visibility and awareness.
- Position the organization as a regional thought leader by securing media and speaking opportunities for regional and national leadership.
- Respond to changing market conditions, regional needs, and corporate directives with creative, strategic solutions.
- Local Communications
- Develop compelling internal and external communications, including leadership messaging, colleague updates, social media, talking points, etc.
- Identify media opportunities and speaking engagements for Regional and Corporate leadership in partnership with Corporate/Regional Communications
Requirements
- Bachelor’s Degree
- 5+ years’ marketing, communications, or community relations experience
Preferred
- Marketing experience with Banking or Financial services highly preferred.
- Strong understanding of marketing principles and strategies.
- Ability to work independently, manage multiple priorities, and adapt to a fast-paced environment.
- Proven success in managing events, sponsorships, and community engagement.
- Excellent written and verbal communication abilities.
- Demonstrated leadership and interpersonal skills.
- Ability to analyze data and make strategic decisions.
- Strong negotiation skills.
- Strong organizational and project management skills.
- Knowledge of the local market and competitive landscape.
Huntington National Bank
Welcome to Huntington. Huntington Bancshares Incorporated is a $210 billion asset regional bank holding company headquartered in Columbus, Ohio. Founded in 1866, The Huntington National Bank and its affiliates provide consumers, small and middle-market businesses, corporations, municipalities, and other organizations with a comprehensive suite of banking, payments, wealth management, and risk management products and services. Huntington operates approximately 972 branches in 13 states, with certain businesses operating in extended geographies. Visit Huntington.com for more information.We are committed to doing the right thing for our customers, colleagues, and communities. Our “Welcome” philosophy means they are at the center of everything we do.Here’s how we look out for people: • We aim to make banking easier for our customers. Our comprehensive suite of innovative banking tools and products is specifically designed to strengthen the financial health of those we serve. • Our internal culture is built around making things great—rather than just good enough—and to be the best place our colleagues will ever work. We offer a flexible work environment with opportunities for growth, and we’ll provide all the resources needed to create a lasting and rewarding career path. • Our $40 billion Community Plan, environmental sustainability strategy, and robust small-business lending program are just a few of the ways we are helping to improve the economic vitality of the areas where we live and work. Explore Huntington Career opportunities at https://huntington-careers.com. Huntington is an Equal Opportunity Employer.The Huntington National Bank, Member FDIC. The logo mark and Huntington® are federally registered service marks of Huntington Bancshares Incorporated.Huntington Social Media Community Guidelines & Terms: http://bit.ly/HuntingtonSocialMedia
