Responsibilities

• Recruits, hires, and trains exceptional Area Leaders of Marketing within their region
• Manages a dynamic team of marketers, fostering collaborative and innovative team dynamics
• Supports the individual development of all ALM’s within their region with continued training and development in identified growth areas
• Acts as the regional level expert in marketing by working with the Regional Business Unit team to set regional-level goals and ensuring alignment and communication on all marketing-related initiatives
• Develops and executes regional-level marketing plans annually, re-evaluating quarterly
• Supports Area Leaders of Marketing with the development of restaurant and market-level marketing plans by brainstorming ideas, coaching on plan development, and reviewing and providing feedback on plans
• Supports ALMs with the sponsorship process, including planning, negotiation, and partnership management, ensuring the approved sponsorship process is followed and maximized for the greatest benefit
• Leads the sponsorship process for all high-profile sponsorships
• Ensures all restaurants and markets have marketing support and acts as backup for any support gaps
• Supports ALMs with on- and off-site market-level activities that support the brand and local community
• Spends time in-person with ALMs, supporting their activities, restaurant visits, community partner outreach, and relationship building
• Leads the planning and execution for high-profile new restaurant opening marketing plans and activities
• Supports ALMs with new restaurant opening marketing planning and execution, including marketing plan development, pre-canvassing activities, on-site support for pre-opening and opening days activities, and post-opening marketing support
• Enforces Raising Cane’s brand standards and marketing philosophies and ensures ALMs full understanding and adherence
• Leads the development regional-level reporting and assists ALMs with weekly, monthly, and quarterly reporting
• Collaborates with the RSO to influence the evolution of programs, systems, and processes
• Works directly with RSO teams, to ensure the successful rollout of new campaigns, programs, initiatives, and tools, and leads the gathering of feedback to provide for continuous improvements
• Supports activations and activities planned at the support office level as needed, along with ALMs

Requirements

• 8+ years of marketing experience; previous experience leading and directing a team preferred
• Field marketing experience in a multi-unit restaurant or retail environment
• Strong people management skills, with a proven record of leading, coaching, and developing a team
• Knowledge and experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact
• Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills
• Able to work effectively and efficiently both independently and collaboratively
• Microsoft proficient: Excel, PowerPoint, Outlook and Word
• Able to travel up to 80% within the designated area and required to live within the assigned area
• Able to work nonstandard hours, including nights and weekends, to support events and activities that support that promote the brand and restaurants within the market
• Bachelor’s degree required (Marketing & Communications degree preferred) or relevant experience in a field marketing role

Preferred