Regional Director of Marketing at Whitney Rehabilitation Care Center | Hamden, CT

Whitney Rehabilitation Care Center

Regional Director of Marketing

Hamden, CT (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Role is a Hospital Liaison/Admissions strategic partner for Whitney/Grandview SNF LTC facilities, focusing on referrals, occupancy, and community outreach.

Own hospital referrals, chart reviews, and bedside assessments to drive admissions.
Must-have: 3–5 years in healthcare marketing/admissions in SNF/LTC and ability to sell clinical capabilities.
Standout: Daily hospital-to-facility travel with CRM and cross-functional collaboration.

Job Description

Responsibilities

Hospital Liaison & Clinical Assessments: Conduct daily onsite visits to key referral hospitals. Review clinical charts, perform bedside assessments, and determine the appropriateness of referrals for admission to Whitney or Grandview.
Relationship Management: Build and maintain strong, productive partnerships with Hospital Case Managers, Discharge Planners, Physicians, and Social Workers to ensure a steady stream of high-quality referrals.
Census Development: Execute strategic marketing plans to meet and exceed monthly admission and occupancy goals for both buildings.
Admissions Support: Act as the primary backup and strategic partner to the Admissions Director at Grandview Healthcare Center, assisting with the internal admissions process, insurance verification, and family tours as needed.
Community Outreach: Represent the facilities at community events, networking groups, and professional seminars to increase brand awareness.
Data Reporting: Track and report on referral trends, conversion rates, and competitor activity to the Regional Operations team.

Requirements

Experience: Minimum of 3–5 years of experience in healthcare marketing or admissions, specifically within the Skilled Nursing Facility (SNF) or Long-Term Care (LTC) industry.
Clinical Knowledge: Strong ability to read and interpret medical records; a clinical background is a plus but not required.
Communication: Exceptional interpersonal skills with the ability to "sell" our clinical capabilities to hospital partners and families in crisis.
Technical Skills: Proficiency in CRM software and the Microsoft Office Suite (Excel, Word, PowerPoint).
Mobility: Must have a valid driver’s license and the ability to travel daily between hospitals and the two facilities.

Nice To Have

Clinical background is a plus but not required.

Whitney Rehabilitation Care Center

24 hour Skilled Nursing, specializing in Joint Replacement Surgery, Cardiac Care, Dementia Care, Palliative and Hospice Programs. We offer Pulmonary Care, Respite Care, Podiatry, Dental, Eye Care and Audiology.PT, OT, and Speech Pathologists, Social Workers and Registered Dietitian on Site.

Hamden, Connecticut, USA

39 employees

www.whitneyrehab.com