Responsibilities

• The Regional Digital Marketing Manager leads digital commercial performance across a portfolio of four hotels: Mauna Lani, Stanly Ranch, Solage, and The Inn at Mattei's Tavern, in partnership with property Marketing, Sales, Revenue Management, and Auberge Home Office Digital and Analytics teams.
• The role is responsible for implementing integrated digital strategies, overseeing paid media performance, and optimizing web conversion to drive demand, maximize marketing investment, and grow direct revenue.
• The role is highly cross-functional, balancing strategic planning with digital campaign oversight, performance analytics, and commercial execution.
• In addition to strong analytical marketing expertise, the ideal candidate brings a luxury hospitality mindset and a strong understanding of brand storytelling, ensuring digital campaigns and commercial activations are both performance-driven and brand-elevating.
• A background working in a digital agency in media or analytics is preferable but not required.
• Partner with hotel Marketing, Revenue Management, and Sales teams to develop integrated digital plans aligned with revenue goals, seasonal demand, and market opportunities.
• Translate hotel/market priorities into actionable digital campaigns and channel strategies across paid media, web, and booking platforms.
• Serve as the Regional digital marketing lead, monitoring market trends, competitive activity, booking pace, and consumer demand to proactively adjust strategy and investment.
• Drive revenue growth and marketing efficiency by aligning digital investment, channel strategy, and conversion performance with hotel commercial objectives and market demand opportunities.
• Partner closely with the Central Digital team to ensure alignment on strategy, reporting, tools, and performance across the portfolio
• Monitor campaign pacing, conversion performance, attribution, and ROI, providing data-driven recommendations to improve performance.
• Understand the role of the web channel within the broader commercial ecosystem and communicate digital performance drivers and conversion trends to ownership and hotel leadership teams.
• Deliver recurring performance insights, forecasts, and strategic recommendations to property teams, regional leadership, and ownership groups.
• Own month-end reporting, budget, forecasting, billing reconciliation, and allocation recommendations across the regional hotel portfolio.
• Partner with the Central Digital team to leverage analytics platforms and audience insights to inform campaign strategy and conversion optimization.
• Identify and implement data-driven opportunities to improve marketing effectiveness, conversion, and guest acquisition across the regional portfolio.
• Lead digital activation across paid media, booking engine offers, onsite messaging tools, and website platforms.
• Partner with agency and activation teams to execute, optimize, and report on paid media campaigns across Search, Meta, display, metasearch, and travel platforms.
• Maintain accurate, optimized, and brand-aligned digital experiences across brand websites, booking platforms, OTAs, local listings, Google Business, Tripadvisor, and related third-party channels.
• Oversee website functionality, booking flows, software integrations, and GEO/SEO optimization to support conversion performance and user experience