Regional Community Marketing Manager

Responsibilities

• Build Local Connections: Develop relationships with schools, youth organizations, athletic programs, local businesses, and community partners to increase brand awareness and generate new patient opportunities.
• Bring Marketing Ideas to Life: Plan and execute local events, sponsorships, promotions, and referral initiatives that support practice growth.
• Create Engaging Content : Develop, capture, and publish local social media content in alignment with approved content calendars and brand guidelines, highlighting doctors, teams, educational topics, community involvement, and practice milestones.
• Bring Local Stories to Life : Capture photography and short-form videos during practice visits and community events, and promote local partnerships, events, and initiatives across social media and other marketing channels while following patient privacy and consent requirements.
• Drive Patient Growth: Partner with practice teams to strengthen Friends & Family referral programs and connect local marketing efforts to new patient opportunities.
• Own Your Marketing Strategy: Develop regional marketing plans, coordinate activities across multiple locations, and prioritize opportunities based on practice needs and growth potential.
• Manage Budgets and Results: Oversee local marketing spend, track performance, and use insights to identify what’s working and where to invest next.
• Collaborate and Innovate: Partner with Marketing and Operations to execute campaigns, share successful ideas, and continuously improve the local patient experience.

Requirements

• 3+ years of experience in field, local, community, or multi-location marketing.
• Experience building community partnerships and coordinating events or sponsorships.
• Hands-on experience creating social media content, including photography and short-form video.
• Strong relationship-building, communication, and project management skills.
• The ability to manage multiple priorities, work independently, and collaborate across teams.
• Comfort managing budgets, tracking results, and using data to guide decisions.
• Familiarity with CRM platforms, social media publishing tools, and reporting dashboards.
• A proactive, resourceful mindset and enthusiasm for using technology and AI tools to work smarter.
• *Experience in healthcare, dental, orthodontic, or multi-location consumer marketing is a plus.