Regional Communications Director

Responsibilities

• Execute day-to-day local public relations, narrative management, and reputation protection strategies for all assigned hospital facilities
• Serve as the immediate, on-the-ground communication consultant and advisory partner to Hospital Presidents and facility executive teams within the designated cluster
• Collaborate closely with the AVP, Regional Communications and other regional leads in an effort to align overall department and communication strategy and cascade messaging throughout the regional structure
• Partner directly with facility-level Regional Marketing Leads to ensure local clinical promotions and consumer events are paired with earned media coverage and reputational readiness
• Direct localized rapid-response communication, on-site issue mitigation, and information verification for facility-specific crises, incident responses, or media inquiries under the guidance of the regional leader
• Draft and coordinate localized internal communications, facility-wide executive updates, and employee-facing messaging that do not meet the enterprise campaign threshold
• Gather facility-level clinical insights, medical milestones, and local data to build high-quality strategic briefs for submission into the centralized automated single front door intake system
• Enforce departmental lines in the sand at the facility level, ensuring communications resources are completely protected from executive administrative assistant duties, unaligned local campaigns, or low-scale event planning
• Map facility-level communication updates onto the Integrated System Calendar and coordinate with the Weekly Editorial Council pipeline to maintain a single, consistent corporate voice
• Monitor local media coverage, compile facility sentiment analyses, and track local communication metrics to report regional effectiveness to the Regional Communication Leader

Requirements

• Bachelors Degree in Communications, Public Relations, Journalism, Corporate Affairs, or a strictly related field
• Minimum of five (5) years of progressive, relevant experience in corporate communications, public relations, professional writing, or media relations

Preferred

• Masters degree in Communications, Public Relations, or a related corporate discipline
• Accreditation in Public Relations (APR)
• Seven (7) or more years of communications experience within a healthcare facility, public relations agency, or complex corporate matrix environment

Benefits

• At RWJBarnabas Health, our market-competitive Total Rewards package provides comprehensive benefits and resources to support our employees’ physical, emotional, social, and financial health.
• Paid Time Off (PTO)
• Medical and Prescription Drug Insurance
• Dental and Vision Insurance
• Retirement Plans
• Short & Long Term Disability
• Life & Accidental Death Insurance
• Tuition Reimbursement
• Health Care/Dependent Care Flexible Spending Accounts
• Wellness Programs