Responsibilities

• Support Regional Growth: shape and execute the Carolinas regional marketing plan; Align regional initiatives with Alair’s national brand strategy; Participate in quarterly planning processes (EOS-based); Identify opportunities for awards, partnerships, media, and community visibility; Support new location onboarding to ensure strong brand integration from day one
• Manage & Steward Regional Brand Funds: Assist in building and managing the annual regional brand fund plan; Track spending and ensure investments align with approved priorities; Support transparent reporting and responsible fund management; Review reimbursement submissions and maintain policy compliance; Help evaluate impact and adjust strategy as needed
• Work Directly with Builders: Serve as the primary brand and marketing contact for Carolinas builders; Provide hands-on support with: Award submissions; Launch planning; Content coordination; Media outreach; Community initiatives; Attend regional meetings and key activations; Coach and support teams in elevating their local brand presence
• Connect the Region to National Systems: Implement national reporting structures within the Carolinas; Deliver quarterly regional marketing updates; Track awards, media placements, and brand-building initiatives; Ensure use of national tools, templates, and systems; Coordinate regional participation in national campaigns and programs

Requirements

• 5+ years of marketing or brand management experience
• Experience managing budgets and tracking marketing performance
• Strong organizational and planning skills
• Exceptional client relations skills with clarity and simplicity in communications
• Comfortable working with multiple stakeholders across a network
• Ability to travel within North and South Carolina as needed
• Microsoft Office (Excel, PowerPoint, Teams, Outlook)
• Monday.com or similar project management platforms
• Social media management tools and analytics
• Email marketing platforms such as Mailchimp

Nice To Have

• Agency, or franchise experience will be considered a strong asset
• Google Analytics / GA4 (a plus)
• WordPress (a plus)
• SEO fundamentals and emerging AI/GEO strategies or tools
• Monday.com or similar project management platforms
• Social media management tools and analytics
• Email marketing platforms such as Mailchimp
• Microsoft Office (Excel, PowerPoint, Teams, Outlook)

Benefits

• Paid vacation and time off
• Wellness resources
• Profit-sharing opportunities
• A collaborative and entrepreneurial work environment
• Opportunities for professional growth and leadership
• Meaningful work supporting a purpose-driven brand