Regional Activation Manager (Syracuse, NY)

New York, USA (Remote)

$60K/yr – $75K/yrMid Level3+ years expFull time

Posted 5 months ago

Job Summary

Drive local execution of centrally led marketing programs and events in Upstate New York, coordinating with store teams and partners.

  • Own local execution of centrally led marketing programs and events in market.
  • Must be available nights, weekends, and willing to travel up to 30%.
  • Remote-enabled role with 100% travel across Upstate New York.

Job Description

Responsibilities

  • Local coordination and execution of all centrally and regionally led marketing programs in market, including but not limited to event sponsorships, concerts, in-store events, and wholesale programs, etc. Regularly partner with retail operations and local store teams execute marketing programs and events on and offsite
  • Ensure that any centrally and regionally-led promotions and product/strain launches are fully executed at the store level including but not limited to displays, in-stock product, signage, employee swag, employee education.
  • Responsible for ensuring regional budget is up to date and expenses recorded in a timely manner.
  • Focus on execution of marketing initiatives at RISE. Regularly work and maintain excellent relationships with local store leadership teams
  • Support sales team with account trainings and trade events in partnership with Manager, Regional Marketing.
  • Assist the Manager, Regional Marketing in the customization of digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs
  • Provide marketing initiative and event recaps to identify areas of opportunity, provide constructive feedback and make recommendations for improvement and growth.
  • Establish strong relationships and communication channels with customers, external partners and cross functional team members.
  • Completing surveys for inside and outside accounts via online menus and in person store visits.
  • Must be available nights, weekends and flexibility and willingness to be available during non-traditional hours as required.

Requirements

  • Must pass any and all required background checks
  • Must be and remain compliant with all legal or company regulations for working in the industry
  • Must possess valid driver’s license
  • Must be a minimum of 21 years of age
  • Must be approved by state badging agency to work in cannabis industry
  • Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 30%
  • Must be available nights, weekends and flexibility and willingness to be available during non-traditional hours as required.

Preferred

  • Bachelor’s degree preferred
  • Background in sales, brand marketing, field marketing retail activation and project management preferred
  • Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)

Green Thumb

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Singapore, SGP
3 employees (1 in marketing)

Salaries

Posted range

$60K/yr – $75K/yr

Taken straight from the job posting.

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Regional Activation Manager (Syracuse, NY)

Green Thumb · New York, USA · Remote